Atlanta Sports Management Graduate Degree Online

Earning an online sports management degree could prepare you to use effective business strategies to improve the profitability of organizations in the sports industry. Subject matter might include business development, brand building, and event planning.

Online Sports Management Graduate Programs

By choosing to earn your degree online you may be able to learn from a diverse group of professors and students from all around the world. This may give you a chance to learn about different sports and how they impact their respective cultures (such as cricket in India or soccer in Brazil). Plus you could access your classes whenever and wherever convenient. This might allow you to pursue your education without sacrificing your lifestyle.

Fun Fact

In 2015, global eSports (competitive playing of video games) revenue was $612 million. The eSports industry is expected to grow 30% over the next five years.

What Is Sports Management?

Sports management is the business side of sports and recreation. This includes professional leagues, intercollegiate athletics, recreational sports, clothing, sports marketing, and a number of other sports-related industries. As a result, many sports management graduate programs cover leadership and business acumen, as well as how sports organizations develop strategies for profitability.

Online Sports Management Degree: What You’ll Learn

While pursuing an online sports management degree, you might focus on developing analytical, communication, and business skills. Online sports management programs might also help you attain a complete understanding of the ethical conduct, principles, and values of sports.

To help you achieve this goal, many online sports management degrees ask that you take a number of general business courses. Normally, programs also require you take a number of courses that teach how to use those successful business strategies and apply them specifically to the sports industry.

Check out the list below for some of the specific topics you may study while pursuing a sports management degree online.

  • Learn how to apply analytical tools to sport business situations.
  • Explore a global view of sport business and the impact on cultures.
  • Apply sport management knowledge to complex and controversial sports issues.
  • Forecast new developments and changes in the rapidly changing sports environment.

Pursing your degree online may also help develop online communication skills that are becoming more prevalent in the workplace. Many programs use message boards, email and even video conferencing to enable class discussion and interaction with your peers. It may even provide you with more open class discussions, as some students may feel more comfortable sharing their true opinions online rather than in person.

Common Sports Management Online Courses

To study the concepts, theories, and research methods of sports management, many courses use research, writing, and case studies to develop a complete understanding of these topics. Some topics may include strategic planning, licensing, and marketing.

In addition, many online sports management programs are asynchronous, which means you don’t have to be synched up to a set class time and you can perform coursework whenever and wherever it’s convenient for you.

Check out the list below for some of the common sports management online courses you may take.

  • Sports Administration
  • The Economics of Sport
  • The Essentials of the Law in Sport
  • Sport Marketing and Public Relations
  • Sport Event and Facility Management
  • Management and Leadership in Sport Organizations
  • The Sociology of Sport
  • The Technology of Sports Media
  • Sport Business and the Global Market
  • Research Methods in Sports Management

Keep in mind that each school and each degree level has a unique layout. Therefore, courses may be different from school to school. You should check out a few schools that offer an online sports management degree to find one that matches your goals.

Different Online Sports Management Degree Levels

There are three online sports management graduate degree levels available. While each of these strive to teach how to apply business principles to the different parts of the sports industry, each has a different make-up. This may include different admissions and graduation requirements.

Generally, as you ascend in degree level, more emphasis is put on research, writing, and critical analysis. As a result, pursuing a PhD in sports management is more difficult than pursuing a certificate, for example. To find the perfect sports management degree for you, consider your current educational level and your goals.

Sports Management Certificate Online

Certificates are shorter, non-degree programs. Sports management certificate online programs normally focus on planning, analysis, and decision-making techniques and how they apply to the business side of sports. Therefore, many have courses in marketing, management, and finance.

Most certificate programs ask that you have earned a bachelors degree from an accredited university with a 2.5 GPA. Many schools also ask that you give them your transcripts. Other schools may have additional requirements, such as a minimum GRE score or a higher minimum GPA.

Typically, certificate programs are designed for part-time students who work full-time. Therefore, it normally takes students one to two years to complete the three to six courses. However, each school is different and some may take more time, or have other requirements, so be sure to ask questions.

Online Sports Management Masters Degree

Online sports management masters degrees focus on research and communication skills to teach how to apply strategic business perspectives to sports organizations. Typically, courses require in-depth analysis of the social and business issues critical to the sports industry. This may include legal and ethical issues, as well as how to use sports for greater social and economic good.

Most online sports management masters programs require that you first earn a bachelors degree from an accredited university with a 3.0 GPA or higher. However, each school may have unique admissions rules. For instance, some other admissions requirements may include those listed here.

  • Resume
  • Professional Experience
  • Statement of Purpose
  • Recommendation Letters

After completing all required courses, most sports management masters programs require you to finish a capstone or thesis project. This shows your complete understanding of relevant sports management theories, concepts, and their applications. It takes full-timers two years (as a ballpark number) to earn a masters degree. Completion time may be a little longer for students who are taking classes part-time and may depend on course availability, too.

Online PhD in Sports Management

As the terminal degree in the field, or highest degree that you can earn, online PhD in sports management programs give a complete review of the sports management principles and theories. By focusing on research, writing, and critical analysis, PhD programs typically strive to prepare you to add your own research and theories to the field.

Typically, PhD programs ask that you have earned a masters degree from an accredited university with a 3.0 GPA or higher. Each school may have different admissions requirements, some of which include a resume, letters of recommendation, and minimum GRE scores.

Upon completing all required courses, most online PhD in sports management programs ask students to propose, write, present, and defend a dissertation. Some schools also ask that you complete a comprehensive exam in addition to your dissertation. However, each school may have their own graduation requirements.

Common Careers in Sports Management

After earning your online sports management degree there are a number of careers that you may pursue. Typically, many are business jobs in the sports-industry. Most of these positions ask that candidates have a bachelors degree. However, some companies and some positions look for candidates with a masters degree.i

Some of the common jobs in sports management, and their median salary include Manager of Public Relations or Fundraising ($104,140)ii, Manager of Advertising, Promotions & Marketing ($124,850)iii, Business Manager or Agent for Performers, Artists, and Athletes ($62,080). iv Salaries quoted are for annual earnings in 2015.

When students have earned a doctorate degree they might choose to pursue a role as a college teacher.v Per data from the U. S. Bureau of Labor Statistics, the number of postsecondary teachers is expected to rise by 13% for the ten years following 2014.vi In 2015, postsecondary teachers earned a median income of $72,470 annually.vii

Take the Next Step!

Take the next step to earn an online sports management degree. Click the Request Info button to learn about each school. You can reach right out to your favorites directly to request more information and even apply directly to programs today.


[i] bls.gov/ooh/management/public-relations-managers.htm#tab-4 | [ii] bls.gov/ooh/management/public-relations-managers.htm#tab-5 | [iii] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5 | [iv] bls.gov/oes/current/oes131011.htm | [v] bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm#tab-4 | [vi] bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm#tab-6 | [vii] bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm#tab-5

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