Online Marketing and Advertising Graduate Programs
Online Marketing and advertising graduate programs offer working, International and out of town students the opportunity to learn about current trends in consumer behavior, market research trends and client service models through web-based courses and technology. Today’s advertising and marketing managers need to be savvy in business, know about online search results, digital advertisements and advertising management software. The Bureau of Labor Statistics projects that employment of advertising, promotions and marketing managers is expected to grow by around 9% from 2014 to 2024, especially with the rise of Internet advertising campaigns[i]. Whether you are mid-career or starting out, an online marketing and advertising graduate degree may help you meet these trends with a solid academic foundation.
Types of Online Marketing and Advertising Graduate Programs
Online marketing and advertising graduate programs may be offered as masters, doctorates, and graduate certificates, and students can refine preferences for general and specific program emphasis in advertising and public relations, fashion merchandising, marketing or sales. General marketing and advertising degree programs are sometimes referred to by grad schools as ‘integrated marketing communications’ which involves the strategies through which organizations drive sales performance by engaging and interacting with consumers and other audiences. This relies on the optimization of a clear and consistent communication with consumers, the qualitative assessment of all media channels, strong analytics, branding that encompasses social media, digital marketing, direct marketing and advertising.[ii]
DID YOU KNOW? Marketing and Sales Managers with Masters degrees earned 38% higher wages than those with Bachelor’s degrees.[iii]
Online Masters in Marketing and Advertising Graduate Programs
Often 1 to
2 year programs, earning a master’s degree in marketing and advertising online may appeal to students with an undergraduate background in business or marketing and advertising. While schools vary in their admissions procedures, prospective students need to have earned a Bachelor’s in Marketing and Advertising or related degree from an accredited college, and some programs do require students to have some work experience. Students in online masters in marketing and advertising degree programs may learn about the challenges of contemporary marketers, the changes in the advertising industry and how to design and deploy an integrated marketing strategy. Both thesis and non-thesis options could be available.
Online Graduate Certificates in Marketing and Advertising
Some students choose an online graduate certificate because it is usually shorter and involves less courses than a graduate degree. In fact, some programs allow the credits earned to be transferred to a master’s degree so if you plan on continuing your education later on, earning a certificate could be a way to keep your options open.
Online Doctorate Degrees in Marketing and Advertising
Typically aimed at students with work experience and a Master’s degree, online doctorate programs may be research intensive and quite focused. While length of program and course topics vary, you might expect an additional 4 to 5 years of full-time study. Doctoral degrees usually entail researching, writing and defending a dissertation.
Potential Coursework in Online Marketing and Advertising Graduate Programs
Today’s online marketing and advertising graduate student learns about integrating technology with visual communication, and may need to build up a personal portfolio. Potential course topics could include:
- Digital image manipulation
- Web design
- Search engine marketing
- Market research and analytics
- Advertising account planning
- Social media marketing
- Consumer behavior and target markets
- Technology (Photoshop, Dreamweaver, IMovie)
- Advertising theory and history
Why Earn a Marketing and Advertising Graduate Degree Online?
With the sophistication of education technology, more and more students are returning to school via the virtual classroom experience for the convenience, affordability and of course, the academics.[iv] Some online marketing and advertising graduate programs offer the same courses to online and residential students, so you are not sacrificing quality and they may even be highly interactive. While there is no ‘one’ format, some of the potential features of online marketing and advertising degree programs could include:
- Interaction with classmates through discussions and feedback;
- Technological tools such as video conferencing, multimedia feedback;
- Instructors are usually accessible through email, phone and online discussion boards;
- You have professors, students and advisors just as you would on-campus;
- Discussions, lectures and assignments can be accessed online anytime although you may have assignments with specific deadlines and you may have to participate in live streaming classes;
- Some programs use a module format where you complete your coursework at your own pace; these might involve slideshows, video, audio and digital documents;
- You may be able to create your own class schedule and manage your own time;
- Some classes require textbooks others may use online publications or a combination;
- Access to tech support, and student services
Look for marketing and advertising schools that are nationally accredited by the U.S. Department of Education and the Council for Higher Education Accreditation or regionally accredited by one of the seven recognized regional agencies. If you are looking into an online Master of Business Administration or online Doctor of Business Administration in marketing and advertising, business programs may be accredited by specialized accrediting agencies such as the Accreditation Council for Business Schools and Programs. This information is usually available on a school website.
Take the Next Step
Earning an online marketing and advertising degree may prepare graduates for a variety of potential occupations where advanced business administration and analytics are required for leadership and technical research positions. [v] Review our sponsored listings such as online Doctor of Philosophy in Business Administration –Marketing or online MBA- Marketing and Advertising Management. Have questions about curriculum and application deadlines? Use the request info tab to contact prospective details and make an educated decision about your education.
sources: [i] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm |[ii] en.wikipedia.org/wiki/Integrated_marketing_communications |[iii] bls.gov/careeroutlook/2015/article/should-i-get-a-masters-degree.htm#Education |[iv] OCS2016-Report |[v] bls.gov/ooh/business-and-financial/market-research-analysts.htm
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