Marketing graduate programs cover advanced topics in marketing management, marketing research and marketing communications through coursework in theory and best business practices.
Students could study subjects such as integrated marketing, demand analysis, buyer behavior, marketing campaign planning, digital marketing, pricing theory and more.
While for entry-level occupations an undergraduate degree may suffice, a masters degree in marketing could help deepen your marketing knowledge and may be required for more advanced marketing positions.
Most graduate marketing degrees awarded are either a MBA or MS in Marketing however a doctoral program, like the PhD in Marketing, might also be great for those interested in performing their own research.
According to BLS.gov, 33% of Market Intelligence Analysts report having a Master’s degree.
Marketing is needed in almost every industry. Therefore marketing skills and knowledge could be applicable at a business, government agency, non profit and everything in between. Marketing graduates may be prepared to pursue a variety of career paths. These include, but are not limited, to those listed below.
Many of these positions require at least a bachelor's degree. However, a masters in marketing degree is often required for leadership positions or positions that perform more technical research. In fact, the BLS states that job prospects should be best for those with a master’s degree in market research, marketing, statistics, or business administration.
BLS.gov reports the average wage premium for marketing managers with a master's degree is $30,000! In 2017 the median annual salary for Marketing managers was $132,230.
|State||Employment||Annual Mean Wage|
|Metro Area||Annual Mean Salary||Employment|
|Battle Creek, MI||$194,920||Not Reported|
|San Jose-Sunnyvale-Santa Clara, CA||$182,490||5,630|
|New York-Newark-Jersey City, NY-NJ-PA||$176,520||23,200|
As a fairly broad field, there is more than one type of program or reason to consider taking your education to the next level. So whether you have an interest in analytics, marketing campaign management or understanding how consumers think and buy products, a marketing graduate degree may be perfect for you.
Marketing graduate schools may offer programs for those interested in business certificates, masters and doctorate degrees. Since students may be currently working in the industry, some graduate marketing programs incorporate practical skills and knowledge to be taken right into their current career.
Others may provide a broader overview for those new to the field. With diverse concentrations, students may also be able to tailor their graduate marketing degrees to their own interests through coursework and electives.
Masters in Marketing programs may be great for those wishing to deepen their marketing knowledge beyond the basics. Prospective applicants may be coming with a Bachelor of Business Administration, a Bachelor of Marketing, or undergrad degrees in another field.
Options for a masters degree in marketing are varied but they are often found as Master of Arts (MA), Master of Science (MS) and Master of Business Administration (MBA) degrees.
Typically, the MBA in Marketing Degree combines an overall business education with a concentration in marketing. This may be a perfect option for those seeking a broader base of business knowledge.
The MA and MS may be more focused programs. Some MS marketing masters programs are oriented to the domain of marketing in general. Others may concentrate on a specific aspect of the industry, such as integrated marketing communications, data marketing or digital marketing.
Every program is different, so read descriptions carefully to find one to match your goals and interests.
PhD in Marketing programs and other doctorate in marketing programs may be designed for more experienced students. These tend to be research focused and may further refine an understanding of international business, leadership strategy or management marketing. Some programs may also have a final dissertation requirement.
Due to their advanced nature, applicants may be required to have earned a masters in marketing degree from an accredited institution.
Options for graduate marketing degrees at this level could include the Doctor of Business Administration (DBA) or Doctor of Philosophy (PhD) in marketing. Like the MBA, the DBA in marketing may cover a broader range of business topics. These programs are often targeted for practitioners interested in leadership positions.
PhD marketing programs, on the other hand, may provide a more focused curriculum and often include a great emphasis on research. Contact programs directly to learn more.
Marketing graduate certificates are usually shorter than masters programs and offer targeted knowledge and add on credentials. These may be great for those interested in deepening their expertise in a specific area, such as marketing analytics or integrated marketing.
Some course credits earned in these program may even be directly applied toward a Master of Science or MBA Marketing program. Schools vary so reach out to learn more.
Marketing covers a wide range of methods and techniques to promote or sell products and services. As such, there are several different perspectives that graduate marketing schools can take. This means that being a ‘marketing major’ may entail different courses depending on the emphasis.
Market Research: Market research is used to better understand consumer behavior and develop improved marketing strategies through statistics, analysis and forecasting.
Marketing Management: Marketing management focuses on estimating demand for products and services to develop pricing strategies and identify new markets. This may be done through collaborative efforts with sales, public relations and product development.
Integrated Marketing Communications: IMC combines both traditional and contemporary marketing practices, such as digital marketing and social media. This area of marketing works to ensure all communications flow together and create a maximum effect.
Accreditation is an important thing to consider no matter what type of marketing degree program you are looking into. Graduate marketing schools can be accredited at the institution level through regional and national accreditation agencies. Examples include the U.S. Department of Education and Council for Higher Learning Accreditation (national) and the Higher Learning Commission (regional).
These regulating agencies help ensure quality standards (curricula, administration, student services, faculty). This is also important to look for if you are interested in federal aid. You can only apply for it if you attend an accredited school.
At another level, specialized programs are sometimes accredited by different agencies such as the Accreditation Council for Business Schools and Programs (ACBSP).These types of agencies look at a program, instead of the entire school, with an eye to a certain field. Visit their websites to learn more about criteria, and which programs they've accredited.
Generally marketing masters programs require 1 to 2 years of study. The amount of time required to complete marketing graduate programs depends on the degree level, your background and enrollment. A PhD marketing degree may take an additional 3 years or more, beyond a masters degree. Graduate certificates in marketing are the shortest option and may often be completed in a year or less.
Of course, every school is different, so follow up individually to learn more about graduation requirements and program lengths.
We asked Hemang Rindani how Marketing Graduate Programs can help give you an edge:
Marketing is a complex sector and is reflected through wide array of job tiles, roles and responsibilities. Marketers are expected to have a nose of a dog, smartness of a fox and speed of a leopard and learning of all these traits flow from having a marketing graduate programs marketing graduate degree. This helped me to understand the market condition better and formulate futuristic strategies that drive business success not just for today, but beyond.
Today’s graduate students often has the option of attending a program on campus or earning a marketing graduate degree online. If you are open to relocation or attending a local university, search for a graduate school of marketing with campus programs.
Find Marketing grad schools near you to enroll in an on-campus program. Campus programs provide the traditional classroom experience at a set time and place. You might collaborate side by side with peers, just like in a real life setting. Plus you may have access to resources to enhance your education, such as business centers, career services and libraries. Not to mention the local network you might build through your school's connections.
If you are an international student or just prefer distance learning for the convenience,you might prefer to earn an online marketing degree. These programs could allow you to take classes when and where works best for you. Others may meet at set times, allowing students to have live interactions with professors without leaving home.
Both options may be convenient for working professionals and other busy students. Many online marketing graduate programs also make school resources available to students. Look for online libraries, tech support and writing centers if these interest you.