Marketing Schools | Marketing Graduate Degrees | Campus Marketing Programs

A wide variety of accredited universities and marketing schools offer marketing graduate degrees in a residential or campus-based format. Called ‘traditional’ programs since they predate web-based education, campus marketing programs often cater to working students who are returning to school by scheduling courses at more convenient hours such as evenings and weekends. The variety of marketing program options, diversity of graduate school locations, and the dynamic component of learning in a classroom are only several motivating factors for choosing to earn a master’s or doctorate marketing degree on campus.

Marketing Graduate Degrees: Basics

Marketing graduate degrees are offered as graduate certificates, masters and doctorate degrees and could be a springboard for a variety of potential careers whether you are more inclined to management, sales, or marketing research analysis. General marketing graduate degrees might help individuals understand brand identity and how to foster good relationships with clients, launch new products or develop effective advertisement campaigns. Business administration oriented programs might focus more on budget, the market systems, management ethics or organizational behavior.  

DID YOU KNOW? Market Research Analysts also have titles such as Business Development Specialist, Consulting Manager and Marketing Specialists; 4% report having earned a post baccalaureate certificate, 21% a Master’s degree[i].

Find Marketing Schools for Masters, Doctorates and Certificates

One of the first things to consider when searching for graduate schools for marketing is what level of degree you are looking for and whether there is any specific concentration you want to focus on. This way, you are looking for the academics you need to support your personal and professional goals.

Marketing Schools and On Campus Masters Programs

On-campus Marketing Masters programs may entail about one to two years of full time study (variable) and require prospective applicants to have earned an undergraduate degree (such as a Bachelor of Marketing or Bachelor in Business Administration) from an accredited university; some programs may look for candidates with a certain level of experience in the industry. Sometimes students prefer to earn their marketing graduate degree at a local university, others look to another state, and others seek a global business marketing degree abroad. Consider whether you are looking for a general master’s in marketing such as the Master of Arts or Master of Science in marketing or whether you are interested in a general business degree with a concentration in marketing, which is what a Master of Business Administration marketing degree could offer. Refine your search by concentration area since masters in marketing schools may differ on their approach. Some of these could include:

  • Marketing communication management
  • Integrated marketing communications
  • Marketing analytics
  • Brand Management
  • Public relations

Graduate Certificates in Marketing on Campus

Working towards a graduate certificate typically entails less time and fewer courses than marketing graduate degrees. This can be a great way to learn marketing fundamentals such as market research and analytics, or just to refresh your knowledge of current marketing trends such as social media marketing. Certificates tend to target (a) specific skill(s) rather than focusing on a broad curriculum. Sometimes these are used as add-on credentials, other times the credits earned might be used towards a master’s degree program at a later date, but this may depend on the marketing schools.

Marketing Schools and On Campus Doctorate Programs

On-Campus Marketing Doctorate programs may entail about three to six years of full time study beyond the master’s and usually require applicants to have kept a certain grade point average and have a master’s degree. Whether you need a master of science or master of business administration may depend on whether you are looking into a Doctor of Business Administration (DBA) or Doctor of Philosophy (PhD) in marketing. Since doctoral programs tend to be research focused, it is not uncommon to be mentored by a faculty member, and could be a good reason to attend class in person. Sometimes doctorate programs attract individuals who are interested in consulting, research or working as professors. Some of the topics that might be studied in depth could include:

  • International marketing
  • Internet marketing
  • Digital marketing
  • Statistics, analysis
  • Ethics

Find Marketing Schools by Location

Another way to search for marketing schools is to look for master’s, doctorate or certificate programs by location. Use the city, state or country tabs to filter by your preferences. Where you go to graduate school is really a personal choice. Some prefer a large city, some prefer the suburbs or a smaller city. If you are interested in relocating, this can give you a chance to expand your networks of friends and colleagues as well as open yourself to potential internship experiences in a different environment.

Accreditation for Business Marketing Schools

Most universities, colleges and business marketing schools are accredited nationally by the U.S. Department of Education and the Council for Higher Education Accreditation, and regionally by one of the learning commissions. Additionally, you can be aware that business marketing programs may be specifically accredited by one of several professional accreditors such as EQUIS[ii] or the ACBSP.[iii] These details are often clarified on a school’s site.

Why Choose Marketing Schools with Residential Programs?

Marketing is partly about how numbers inform pricing, buying, branding and strategy, but it is also about communication, leadership techniques and collaborating with other departments to pull together a great advertising campaign. Looking for marketing schools with residential programs doesn’t necessarily involve living in student housing, but it means being able to interact with others, whether it be through sharing work-related experiences or brainstorming at a study session. Think of how dynamic it could be to be in a class with a few students, an industry-savvy professor and hands-on learning. All set to go?

Take the Next Step

Find marketing schools based on your preferences and using our easy navigation tools. Review sponsored listing such as on campus Master of Science in Integrated Marketing Communications; MBA Marketing; Master of Science in Analytics, Graduate Certificate in International Marketing. We recommend you use the ‘request info’ setting to contact each graduate school. Keep a list of their unique offerings and enrollment dates, and think about visiting a few schools to get a feel for their campus and local community.

sources: [i] onetonline.org/link/summary/13-1161.00 |[ii] efmd.org/accreditation-main/equis|[iii] acbsp.org

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