Marketing Graduate Programs & Schools

What is a Marketing Graduate Program?

Marketing graduate programs cover advanced topics in marketing management, marketing research and marketing communications through coursework in theory and best business practices.

Students could study subjects such as integrated marketing, demand analysis, buyer behavior, marketing campaign planning, digital marketing, pricing theory and more.

A masters degree in marketing could help deepen your marketing knowledge and may be required for more advanced marketing positions, although an undergraduate degree may suffice for entry-level occupations.

Most graduate marketing degrees awarded are either a MBA or MS in Marketing however a doctoral program, like the PhD in Marketing, might also be great for those interested in performing their own research.

According to O*Net, 14% of Market Intelligence Analysts report having a Master’s degree.

Marketing is needed in almost every industry. Therefore marketing skills and knowledge could be applicable at a business, government agency, non profit and everything in between. Marketing graduates may be prepared to pursue a variety of career paths. These include, but are not limited, to those listed below.

• Market Research Analysts
• Director of Market Intelligence
• Marketing Managers
• Market Development Executive

Many of these positions require at least a bachelor’s degree. However, a masters in marketing degree is often required for leadership positions or positions that perform more technical research. In fact, the BLS states that job prospects should be best for those with a master’s degree in market research, marketing, statistics, or business administration.

What is the Average Marketing Manager Salary ?

BLS reports the average wage premium for marketing managers with a master’s degree is $208,000! In 2021 the median annual salary for Marketing managers was $127,150.

Types of Marketing Graduate Programs

As a fairly broad field, there is more than one type of program or reason to consider taking your education to the next level. So whether you have an interest in analytics, marketing campaign management or understanding how consumers think and buy products, a marketing graduate degree may be perfect for you.

Marketing graduate schools may offer programs for those interested in business certificates, masters and doctorate degrees. Since students may be currently working in the industry, some graduate marketing programs incorporate practical skills and knowledge to be taken right into their current career.

Others may provide a broader overview for those new to the field. With diverse concentrations, students may also be able to tailor their graduate marketing degrees to their own interests through coursework and electives.

What are Masters in Marketing Programs?

Masters in Marketing programs are graduate level so, may be great for those wishing to deepen their marketing knowledge beyond the basics. Prospective applicants may be coming with a Bachelor of Business Administration, a Bachelor of Marketing, or undergrad degrees in another field.

The Options for a masters degree in marketing are varied but they are often found as Master of Arts (MA), Master of Science (MS) and Master of Business Administration (MBA) degrees.

Typically, the MBA in Marketing Degree combines an overall business education with a concentration in marketing. This may be a perfect option for those seeking a broader base of business knowledge.

The MA and MS may be more focused programs. Some MS marketing masters programs are oriented to the domain of marketing in general. Others may concentrate on a specific aspect of the industry, such as integrated marketing communications, data marketing or digital marketing.

Every program is different, so read descriptions carefully to find one to match your goals and interests.

What are PhD in Marketing Programs?

APhD in Marketing program is a research doctorate. And other doctorate in marketing programs may be designed for more experienced students. These tend to be research focused and it may further refine an understanding of international business, leadership strategy or management marketing. Some programs may also have a final dissertation requirement.

Due to their advanced nature, applicants may be required to have earned a masters in marketing degree from an accredited institution.

Options for graduate marketing degrees at this level could include the Doctor of Business Administration (DBA) or Doctor of Philosophy (PhD) in marketing. Like the MBA, the DBA in marketing may cover a broader range of business topics. These programs are often targeted for practitioners interested in leadership positions.

PhD marketing programs, on the other hand, may provide a more focused curriculum and often include a great emphasis on research. Contact programs directly to learn more.

What are Marketing Graduate Certificates?

Marketing graduate certificates are usually shorter than masters programs and offer targeted knowledge and add on credentials. These may be great for those interested in deepening their expertise in a specific area, such as marketing analytics or integrated marketing.

Some course credits earned in these program may even be directly applied toward a Master of Science or MBA Marketing program. Schools vary so reach out to learn more.

Concentration Areas Within Marketing Graduate Programs

Marketing covers a wide range of methods and techniques to promote or sell products and services. As such, there are several different perspectives that graduate marketing schools can take. This means that being a ‘marketing major’ may entail different courses depending on the emphasis.

Ways to Earn Marketing Graduate Degrees

Today’s graduate students often has the option of attending a program on campus or earning a marketing graduate degree online. If you are open to relocation or attending a local university, search for a graduate school of marketing with campus programs.

Campus Programs

Find Marketing grad schools near you to enroll in an on-campus program. Campus programs provide the traditional classroom experience at a set time and place. You might collaborate side by side with peers, just like in a real life setting. Plus you may have access to resources to enhance your education, such as business centers, career services and libraries. Not to mention the local network you might build through your school’s connections.

Why Earn a Graduate Degree in Marketing?

While for entry-level occupations an undergraduate degree may suffice, a master’s degree in marketing could help deepen your marketing knowledge and may be required for more advanced marketing positions.

Online Marketing Graduate Programs

If you are an international student or just prefer distance learning for the convenience,you might prefer to earn an online marketing degree. These programs could allow you to take classes when and where works best for you. Others may meet at set times, allowing students to have live interactions with professors without leaving home.

Both options may be convenient for working professionals and other busy students. Many online marketing graduate programs also make school resources available to students. Look for online libraries, tech support and writing centers if these interest you.

GradSchools.com Offers 196 Marketing Graduate Programs