Marketing and Advertising Graduate Programs
Marketing and advertising graduate programs offer students the opportunity to expand their skills and knowledge of public relations, sales, merchandising, consumer behavior and promotional campaigns. Some programs offer the technical and analytic approach to marketing research, while others offer an integrated perspective that combines different forms of communication and advertising with sound marketing strategy. With the rise of digital media, and Internet marketing, employment in some of these sectors is expected to grow over the next decade, and those who can navigate the new media and technology are expected to have the best prospects.[i] Whether you are returning to university to boost your credentials or to learn how to use the newer mediums to enhance media campaigns, earning a graduate level marketing and advertising degree is worth considering!
Marketing and Advertising Graduate Programs: Basics
Marketing and advertising graduate programs may be offered as graduate certificates, masters and doctorate degrees in several different concentration areas. Commonly, most masters in marketing and advertising degree programs require students to have earned a Bachelor’s degree in a related field and submit GMAT or GRE scores along with any school-specific admission requirements as these vary. Doctorate marketing and advertising degree programs may require prospective candidates to have earned a Master’s degree in a related field and to have completed a thesis, and/or to have work-related experience; these criteria may be variable.
DID YOU KNOW? Public relations specialists were among the occupations in which workers with a master’s degree had higher wages than those with a bachelor’s degree[ii].
Marketing and Advertising Masters Programs
Master’s degrees in marketing and advertising may be available as Master of Arts (MA), Master of Science (MS)
and Master of Business Administration (MBA). These may range in duration with some programs taking from 1 to 2 years of full time study. These programs may train students in leadership skills for potential occupations such as market research analysts[iii], advertising managers and marketing managers[iv].
Marketing and Advertising Doctorate Programs
Marketing and Advertising Doctorate degrees may take between 4 to 5 years of full time study and could be offered as Doctor of Business Administration (DBA) and Doctor of Philosophy (PhD) tracks. Students who choose this level of education may be interested in consulting, or research and academia[v], especially since doctoral degrees can entail a research project or dissertation based on original findings.
Marketing and Advertising Graduate Certificates
Marketing and advertising graduate certificates can be a great format for learning fundamentals or specific industry skills. As with the masters and doctorate programs, a bachelor’s degree is a common prerequisite. Students who are considering pursuing a marketing and advertising master’s degree at a later date should consider pursuing an accredited certificate program with for-credit courses that can be applied to the advanced degree.
Advertising vs. Marketing Degree
Today’s graduate student can choose from a variety of advertising and marketing graduate programs, as you can apply the various theories and practices to specific interests. This is especially useful to students who are looking to potentially excel in a specific niche such as branding, copywriting, or marketing analytics. Choose from our subject selection to find
- Advertising and Public Relations Graduate Programs
- Fashion Merchandising Graduate Programs
- Marketing Graduate Programs
- Sales Graduate Programs
Are you an Advertising Major?
Typically, advertising is an audio or visual form of marketing communications designed to persuade consumers to purchase goods and services[vi] through course topics that could include:
- Strategic branding
- Advertising strategy
- Public relations
- Event promotion
Are you a Marketing Major?
Marketing encompasses advertising, and is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”[vii]. Course topics might include:
- Supply chain management
- Consumer Behavior
- Market research
One may be more inclined to be an advertising major or a marketing major, some programs combine the two related fields in programs that are sometimes called ‘integrated marketing communications’.
Are you an Integrated Marketing Major?
These may focus on communication strategies using traditional and contemporary approaches that seek to incorporate an understanding of what clients want and taking their feedback into marketing and advertising strategy[viii]. These integrated marketing programs could cover topics such as:
- Digital marketing
- Social media
- Relationship Building
Campus or Online Marketing and Advertising Degree?
Are you someone who wants to study on campus in an interactive and in person learning environment or do you need the scheduling flexibility of online courses? You can find marketing and advertising graduate programs by location or browse online options for masters, doctorates and graduate certificates.
When researching prospective marketing and advertising graduate programs and schools, it is important to ascertain whether the institution has been accredited by a legitimate accrediting agency. Colleges and universities that choose to take part in the accreditation process are reviewed and approved by the U.S. Department of Education and the Council For Higher Education Accreditation. Additionally, if you are in a business program, you could look for specific accreditation by agencies such as ACBSP (Accreditation Council for Business Schools and Programs). Program specific accreditation means that the education (courses) provided meet professional standards for the industry.
Take the Next Step
Whether your focus is on understanding market trends, building up brands or digital strategy, the wide variety of marketing and advertising graduate programs and grad schools awaits your discovery. Browse our extensive directory of sponsored listings that could include Master of Business Administration in Marketing Research and Social Media Analytics; Doctor of Business Administration- Marketing; Master of Marketing: Digital Marketing and Advertising. Use the ‘request info’ tab to contact prospective schools, find out about their unique courses and faculty and above all, to stay abreast of admission deadlines and procedures.
sources[i] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm |[ii] bls.gov/careeroutlook/2015/article/should-i-get-a-masters-degree.htm#Education |[iii] bls.gov/ooh/business-and-financial/market-research-analysts.htm |[iv] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm |[v] bls.gov/ooh/education-training-and-library/postsecondary-teachers.htm |[vi] en.wikipedia.org/wiki/Advertising#Advertising_education |[vii] ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx |[viii] en.wikipedia.org/wiki/Integrated_marketing_communications |
University of Saint Mary
The University of Saint Mary online MBA is grounded in the idea that students should contribute to society in all aspects of their lives.
Walden’s Doctor of Business Administration (D.B.A.) degree program is designed for experienced business professionals who want to translate their industry expertise into leadership positions as consultants or as executives within their organizations. De...
Saint Leo University
Full Sail University
Full Sail University’s online Internet Marketing Master’s Degree Program explores the constantly evolving world of multi-channel marketing in the 21st century and the complex issues and opportunities available through the Internet. You&am...
Winthrop University's online Master of Business Administration (MBA) program with a concentration in Marketing explores topics including global competitiveness, e-commerce, business plan writing, buyer behavior, marketing research and other marke...
Colorado Technical University
Interested in building market research & strategy skills? CTU’s MBA-Marketing concentration explores strategies for domestic & international markets. Our MBA programs rank among U.S. News & World Report’s best online...
- Greenwood Village, CO
American InterContinental University
In AIU’s ACBSP (Accreditation Council for Business Schools and Programs) accredited Master of Business Administration program with a specialization in marketing, students can acquire an essential understanding of the important roles marketing profession...
Liberty University Online
Review advertising strategy, consumer behavior, data analysis, performance evaluation, and product promotion.
- Boca Raton, FLBoca Raton, FL
From marketing to finance, earn your degree on campus, online or both.
Promote yourself and your education. With your Marketing specialization added to your MBA degree from Ashford University, you will discover the strategies used by today's most successful marketing professionals. Combine major course credits in Bu...
- Farmers Branch, TXFarmers Branch, TX
- Los Angeles, CA
- Chicago, IL
- San Bernardino, CA
- Draper, UT
- Nashville, TN
- Orange, CA
- Denver, CO
- Atlanta, GA
- San Diego, CA
- Phoenix, AZ
- Alameda, CA
- Purchase, NYPurchase, NY
The Master of Science in Marketing Communication Management at Manhattanville School of Business is a 36 credits program that can be completed in 18 months part-time study.
- Chicago, ILChicago, IL
Loyola University Chicago
Loyola students may choose to combine an M.B.A. with a Master of Science in Integrated Marketing Communications (M.S.I.M.C.) to provide the breadth and depth of knowledge often required of marketing professionals...
- Chicago, IL
West Virginia University
In the WVU DMC program communications professionals learn how to integrate data and quantitative processes into their organizations to support key decision-making about communications initiatives...
- Tampa, FLTampa, FL
University of Tampa
The M.S. in Marketing program integrates cutting-edge theory and application to prepare students for successful careers.
Pennsylvania State University
Penn State's online Master of Professional Studies (MPS) in Strategic Communications explores the importance of messaging. Course material in collecting, analyzing, and utilizing audience data for digital media are highlighted in this degree.
Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public.
- Newton, MA
Kansas State University
reparation for work in product development, promotions and retail management.