United States Masters in Marketing & Advertising Programs
Masters in Marketing and Advertising programs offer students the opportunity to learn about brand building, public relations, sales, global markets and integrated marketing communications.
In fact, there are both general and more specialized marketing master’s degree programs; some cater to the student who wants to investigate marketing analytics, others focus more on marketing for a specific industry or promotions.
Marketing & Advertising Manager Salary
Recent reports indicate that earning a graduate degree in marketing may pay off. According to the BLS, the 2017 median pay for Advertising, Promotions, and Marketing Managers was $129,380 per year.
Marketing research analysts, marketing specialists, marketing and sales managers are instances where professionals with a master’s degree earned nearly 38% higher wages than workers with a Bachelor’s degree![i] This certainly may be a motivating reason to look further into your options for where and how to go about working towards your master’s degree in marketing.
Masters in Marketing & Advertising Program Basics
Students interested in admission into a Master’s in Marketing or Advertising degree program are generally required to have graduated from a 4-year Bachelor’s degree in marketing or business administration program. Often both full-time and part-time options are available, which means that working towards a marketing master’s degree may be feasible both for the aspiring and experienced marketing professionals.
While programs vary in length, it could take about 1 to 2-years (full-time) beyond your undergraduate degree, and could involve an internship experience. It is recommended that you check with individual graduate schools about the number of credits required for degree completion as this is a variable.
FACT: 24% of Marketing Managers and Business Development Managers hold a Master’s degree[ii]
Types of Masters Degrees in Marketing & Advertising
Masters in Marketing degrees may prepare you for a variety of potential marketing leadership, management and analyst occupations.[iii] and there are 3 main types of programs to choose from:
- Master of Science (MS) in Marketing
- Master of Arts (MA) in Marketing
- Master of Business Administration in Marketing
MS in Marketing Degree Programs
The Master of Science in Marketing is considered a highly specialized marketing degree in that it might offer students the opportunity to focus almost exclusively on marketing topics, theory and research through a technical or scientific lens. Often the M.S. Marketing degree is presented as a thesis program and students may continue their education in a doctorate degree program. As a potential candidate for a master of science in marketing program, you may have to have some academic or research experience when applying into a program; these are variables to determine with your prospective graduate school.
MA in Marketing Degree Programs
The Master of Arts in Marketing may have a more liberal arts curriculum and may be focused on a subfield in marketing rather than the whole field. In general, M.A. Marketing degree programs involve essay writing, research, class lectures, participation and a capstone project however it is sometimes considered a terminal degree, rather than a potential segway to a doctorate. As a prospective applicant, you may have to indicate your professional marketing experience on your application.
MBA in Marketing Degree Programs
The Master of Business Administration with a concentration in marketing typically offers a broad set of core business courses intended to develop transferable business skills. As such, an MBA Marketing degree program could be more practice-based than the Master of Science and may be oriented to students who have professional experience. Unlike either the M.A. or M.S., an MBA program may appeal to students from backgrounds other than marketing (e.g. finance, accounting) and within the program, they may be able to choose a concentration area to focus on practical applications of marketing principles.
Types of Marketing Masters Programs
Graduate school is an opportunity to research and study a marketing topic in more depth, especially since you may be required to fulfill a thesis or capstone project. GradSchools.com has created a subject selection of some categories (concentrations) within the academic study of marketing and advertising as a way for you to refine your search for a masters in marketing degree program in line with your goals. These are also hyperlinked within our navigation menu as follows:
- Advertising & Public Relations
- Fashion Merchandising
Masters in Advertising & Public Relations Degree Programs
Masters in advertising and public relations degree programs are programs which examine marketing communications. Advertising uses various platforms from the printed word found in newspapers, brochures and magazines, to digital media, television, radio, billboards and other means[iv] to increase sales, or promote a product or service. While public relations are also considered a form of marketing communication, public relations specialists try to generate publicity and exposure for their clients by tapping into aspects such as target audience in order to get a message out rather than buying an advertisement to promote an idea or person.
Masters in Fashion Merchandising Degree Programs
Masters in fashion merchandising degree programs are designed for the student who is interested in the business and marketing angle of fashion. This could involve learning about licensing, using analytics, management, advertising and public relations strategies to promote brand awareness and increase sales.
Masters in Marketing Degree Programs
Masters in marketing degree programs tend to be focused on the industry as a whole, or a specific type of marketing practices (e.g. digital marketing, internet marketing). In general, these are programs that offer a management or analytics perspective and could be appealing to future and current market research analysts.[v]
Masters in Sales Degree Programs
Masters in sales degree programs could focus on the partnership between selling and marketing products and services. These programs could be of interest to entrepreneurs interested in marketing practices that target sales growth in the global marketplace.
FACT: 1,791 marketing/marketing management Master’s degrees were awarded as recently as 2008-9[vi]
Campus or Online Marketing Master’s Program?
Masters in Marketing degrees are offered in a few program formats:
- Masters in Marketing Schools(on-campus, residential, in-person)
- Online Masters in Marketing Programs(distance-learning, web-based)
- Hybrid (combination of low residency and online courses)
If you have a preference, use these formats to refine your search, or search for marketing master’s degree programs by location. This is especially convenient if you have a preferred city, state or country for graduate study.
Accreditation, offered at the institutional and programmatic levels, indicates that a graduate school or program curriculum meets the quality standards set for by an outside accrediting agency. You can look for masters in marketing programs that are offered by regionally accredited universities and colleges. Program specific accreditation could be awarded by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- Accreditation Council for Business Schools & Programs (ACBSP)
- International Assembly for Collegiate Business Education (IACBE)
Certification for occupations such as market research analysts and managers is voluntary but does demonstrate a level of professional competency; the Marketing Research Association offers the Professional Researcher Certification (PRC).[vii] Students can also continue their education with a doctorate in marketing degree program; either a Doctor of Business Administration (DBA) in Marketing or Doctor of Philosophy (PhD) in Marketing.
Find Masters in Marketing & Advertising Programs
Leverage your interests in promoting brands, creating advertising campaigns or analyzing market trends and pricing strategies. Review our extensive directory of sponsored listings such as Master of Science in Integrated Marketing Communications; Master of Arts in Integrated Marketing Communications; Flexible MBA-Marketing; MBA-Marketing and Advertising Management; Master of Science in Internet Marketing. Each university presents unique courses and curricula; use the ‘request info’ tab to contact prospective graduate schools. This will help you in finding a Masters in Marketing degree program that aligns with your goals and enables you to keep track of important application deadlines.
sources: [i] bls.gov/careeroutlook/2015/article/should-i-get-a-masters-degree.htm#Business |[ii] onetonline.org/link/summary/11-2021.00 |[iii] bls.gov/careeroutlook/2015/article/should-i-get-a-masters-degree.htm#Business |[iv] en.wikipedia.org/wiki/Advertising |[v] bls.gov/ooh/business-and-financial/market-research-analysts.htm |[vi] nces.ed.gov/programs/digest/d10/tables/dt10_286.asp |[vii] bls.gov/ooh/business-and-financial/market-research-analysts.htm |
- Fairfield, CTFairfield, CT
Sacred Heart University
Part of Sacred Heart University's prestigious John F. Welch College of Business, the Master of Science in Digital Marketing Program fills a growing demand from employers for professionals educated in all aspects of digital marketing. This program covers...
University of Saint Mary
Customize your accelerated, online MBA degree with a concentration in Marketing and Advertising Management. This concentration explores the ideology behind effectively motivating team members to take ideas from the drawing board to market.
Grand Canyon University
The Master of Science in Organizational Leadership and Entrepreneurship is designed to provide business leaders, intrepreneurs, and entrepreneurs with knowledge and skills to focus an enterprise on organic growth through innovation, the commercializa...
Learn strategies to enhance your organization’s effectiveness through Walden University’s ACBSP-accredited Master of Business Administration (M.B.A.) program.
West Virginia University
In the WVU DMC program communications professionals learn how to integrate data and quantitative processes into their organizations to support key decision-making about communications initiatives...
Seton Hall University
The online Master of Business Administration (M.B.A.) from Seton Hall University’s Stillman School of Business builds functional business knowledge, analytical thinking and global management skills that students can immediately apply to their c...
- Newton, MANewton, MA
The Master of Science in Communication with a concentration in Integrated Marketing Communication covers public relations, promotions, and interpersonal communications into a coordinated program of total communications.
- Newton, MA
- Boca Raton, FLBoca Raton, FL
From marketing to finance, earn your degree on campus, online or both.
Pennsylvania State University
Penn State's online Master of Professional Studies (MPS) in Strategic Communications explores the importance of messaging. Course material in collecting, analyzing, and utilizing audience data for digital media are highlighted in this degree.
Full Sail University
Full Sail University’s online Internet Marketing Master’s Degree Program explores the constantly evolving world of multi-channel marketing in the 21st century and the complex issues and opportunities available through the Internet. You&am...
Saint Leo University
Winthrop University's online Master of Business Administration (MBA) program with a concentration in Marketing explores topics including global competitiveness, e-commerce, business plan writing, buyer behavior and marketing research.
Liberty University Online
Colorado Technical University
Interested in building market research & strategy skills? CTU’s MBA-Marketing concentration explores strategies for domestic & international markets. Our MBA programs rank among U.S. News & World Report’s best online...
- Greenwood Village, CO
Claremont Graduate University
The online Master of Science in Marketing Analytics (MSMKT) program is tailored for recent college graduates with an interest in marketing as well as working professionals seeking a career transition.
American InterContinental University
In AIU’s ACBSP (Accreditation Council for Business Schools and Programs) accredited Master of Business Administration program with a specialization in marketing, students can acquire an essential understanding of the important roles marketing profession...
- Tampa, FLTampa, FL
University of Tampa
The M.S. in Marketing program integrates cutting-edge theory and application to prepare students for successful careers.
The MBA degree with a specialization in Marketing moves beyond fundamentals by focusing upon marketing management and marketing research.
- Waltham, MAWaltham, MA
The Master of Science in Marketing Analytics (MSMA) was developed in consultation with marketing, database and market research firms. The MSMA program meets the changing needs of today's global and information-driven marketing environment. Students g...
- Madison, NJMadison, NJ
Fairleigh Dickinson University
The marketing curriculum prepares students with a solid foundation in the fundamentals of marketing strategy, consumer behavior and marketing research. Students build on this foundation by selecting from a number of marketing electives in specialized a...
- Teaneck, NJ
Kansas State University
reparation for work in product development, promotions and retail management.
- Philadelphia, PAPhiladelphia, PA
Jefferson (Philadelphia University + Thomas Jefferson University)
The M.S. in Global Fashion Enterprise (MSGFE) program expands the career horizons of forward-thinking professionals with diverse backgrounds in fashion design, merchandising, management, and other industries.