United States Masters in Marketing & Advertising Programs | MBA in Marketing
Masters in Marketing and Advertising programs offer students the opportunity to learn about brand building, public relations, sales, global markets and integrated marketing communications. In fact, there are both general and more specialized marketing master’s degree programs; some cater to the student who wants to investigate marketing analytics, others focus more on marketing for a specific industry or promotions. Recent reports indicate that earning a graduate degree in marketing may pay off. Marketing research analysts, marketing specialists, marketing and sales managers are instances where professionals with a master’s degree earned nearly 38% higher wages than workers with a Bachelor’s degree![i] This certainly may be a motivating reason to look further into your options for where and how to go about working towards your master’s degree in marketing.
Masters in Marketing & Advertising Graduate Programs: Basics
Students interested in admission into a Master’s in Marketing and Advertising degree programs are generally required to have graduated from a 4-year Bachelor’s degree in marketing or business administrationdegree program. Often both full-time and part-time options are available, which means that working towards a marketing master’s degree may be feasible both for the aspiring and experienced marketing professionals. While programs vary in length, it could take about 1 to 2-years (full-time) beyond your undergraduate degree, and could involve an internship experience. It is recommended that you check with individual graduate schools about the number of credits required for degree completion as this is a variable.
FACT: 24% of Marketing Managers and Business Development Managers hold a Master’s degree[ii]
Types of Masters Degrees in Marketing & Advertising
Masters in Marketing degrees may prepare you for a variety of
potential marketing leadership, management and analyst occupations.[iii] and there are 3 main types of programs to choose from:
- Master of Science (MS) in Marketing
- Master of Arts (MA) in Marketing
- Master of Business Administration in Marketing
MS in Marketing Degree Programs
The Master of Science in Marketing is considered a highly specialized marketing degree in that it might offer students the opportunity to focus almost exclusively on marketing topics, theory and research through a technical or scientific lens. Often the M.S. Marketing degree is presented as a thesis program and students may continue their education in a doctorate degree program. As a potential candidate for a master of science in marketing program, you may have to have some academic or research experience when applying into a program; these are variables to determine with your prospective graduate school.
MA in Marketing Degree Programs
The Master of Arts in Marketing may have a more liberal arts curriculum and may be focused on a subfield in marketing rather than the whole field. In general, M.A. Marketing degree programs involve essay writing, research, class lectures, participation and a capstone project however it is sometimes considered a terminal degree, rather than a potential segway to a doctorate. As a prospective applicant, you may have to indicate your professional marketing experience on your application.
MBA in Marketing Degree Programs
The Master of Business Administration with a concentration in marketing typically offers a broad set of core business courses intended to develop transferable business skills. As such, an MBA Marketing degree program could be more practice-based than the Master of Science and may be oriented to students who have professional experience. Unlike either the M.A. or M.S., an MBA program may appeal to students from backgrounds other than marketing (e.g. finance, accounting) and within the program, they may be able to choose a concentration area to focus on practical applications of marketing principles.
Types of Marketing Masters Programs
Graduate school is an opportunity to research and study a marketing topic in more depth, especially since you may be required to fulfill a thesis or capstone project. GradSchools.com has created a subject selection of some categories (concentrations) within the academic study of marketing and advertising as a way for you to refine your search for a masters in marketing degree program in line with your goals. These are also hyperlinked within our navigation menu as follows:
- Advertising & Public Relations
- Fashion Merchandising
Masters in Advertising & Public Relations Degree Programs
Masters in advertising and public relations degree programs are programs which examine marketing communications. Advertising uses various platforms from the printed word found in newspapers, brochures and magazines, to digital media, television, radio, billboards and other means[iv] to increase sales, or promote a product or service. While public relations are also considered a form of marketing communication, public relations specialists try to generate publicity and exposure for their clients by tapping into aspects such as target audience in order to get a message out rather than buying an advertisement to promote an idea or person.
Masters in Fashion Merchandising Degree Programs
Masters in fashion merchandising degree programs are designed for the student who is interested in the business and marketing angle of fashion. This could involve learning about licensing, using analytics, management, advertising and public relations strategies to promote brand awareness and increase sales.
Masters in Marketing Degree Programs
Masters in marketing degree programs tend to be focused on the industry as a whole, or a specific type of marketing practices (e.g. digital marketing, internet marketing). In general, these are programs that offer a management or analytics perspective and could be appealing to future and current market research analysts.[v]
Masters in Sales Degree Programs
Masters in sales degree programs could focus on the partnership between selling and marketing products and services. These programs could be of interest to entrepreneurs interested in marketing practices that target sales growth in the global marketplace.
FACT: 1,791 marketing/marketing management Master’s degrees were awarded as recently as 2008-9[vi]
Campus or Online Marketing Master’s Program?
Masters in Marketing degrees are offered in a few program formats:
- Masters in Marketing Schools(on-campus, residential, in-person)
- Online Masters in Marketing Programs(distance-learning, web-based)
- Hybrid (combination of low residency and online courses)
If you have a preference, use these formats to refine your search, or search for marketing master’s degree programs by location. This is especially convenient if you have a preferred city, state or country for graduate study.
Accreditation, offered at the institutional and programmatic levels, indicates that a graduate school or program curriculum meets the quality standards set for by an outside accrediting agency. You can look for masters in marketing programs that are offered by regionally accredited universities and colleges. Program specific accreditation could be awarded by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- Accreditation Council for Business Schools & Programs (ACBSP)
- International Assembly for Collegiate Business Education (IACBE)
Certification for occupations such as market research analysts and managers is voluntary but does demonstrate a level of professional competency; the Marketing Research Association offers the Professional Researcher Certification (PRC).[vii] Students can also continue their education with a doctorate in marketing degree program; either a Doctor of Business Administration (DBA) in Marketing or Doctor of Philosophy (PhD) in Marketing.
Take the Next Step
Leverage your interests in promoting brands, creating advertising campaigns or analyzing market trends and pricing strategies. Review our extensive directory of sponsored listings such as Master of Science in Integrated Marketing Communications; Master of Arts in Integrated Marketing Communications; Flexible MBA-Marketing; MBA-Marketing and Advertising Management; Master of Science in Internet Marketing. Each university presents unique courses and curricula; use the ‘request info’ tab to contact prospective graduate schools. This will help you in finding a Masters in Marketing degree program that aligns with your goals and enables you to keep track of important application deadlines.
sources: [i] bls.gov/careeroutlook/2015/article/should-i-get-a-masters-degree.htm#Business |[ii] onetonline.org/link/summary/11-2021.00 |[iii] bls.gov/careeroutlook/2015/article/should-i-get-a-masters-degree.htm#Business |[iv] en.wikipedia.org/wiki/Advertising |[v] bls.gov/ooh/business-and-financial/market-research-analysts.htm |[vi] nces.ed.gov/programs/digest/d10/tables/dt10_286.asp |[vii] bls.gov/ooh/business-and-financial/market-research-analysts.htm |
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