Online Masters in Marketing, Advertising & Public Relations Degrees
If you’re considering pursuing your marketing master’s degree online, you’ve come to the right place. Gradschools.com lists an array of online masters in marketing degree programs in marketing and closely related subjects such as communications and social media.
Through master’s in marketing online programs, business and marketing professionals could engage in coursework that helps enhance their skills and knowledge in various areas of marketing. Whether pursuing a career as a marketing manager, market research specialist, public relations specialist, or in another area of marketing, professionals may gain knowledge of concepts, theories, methodologies, and practical applications in marketing, management, and business.
Why Pursue a Master’s Degree in Marketing Online?
Pursuing your master’s degree in marketing online might be a great option if you want to apply to a school distant from where you live or depend on having a flexible schedule to meet personal or professional needs and obligations. Colleges throughout the world offer online programs in marketing or closely related subjects so you might be able to find a great program that meets your needs. In many cases, Online Masters in Marketing you to access coursework and assignments at times convenient to you and, sometimes, they even allow you complete coursework and even courses according to your own schedule. Not to mention that through online education, you avoid having to drive to campus, find parking, and attend class. Instead, you simply use your own computer from the comfort of your home or office.
What Are My Options for Pursuing a Master’s in Marketing Online?
Students might pursue one of three types of master’s degrees in marketing online: the Master of Science (M.S.), the Master of Art (M.A.), or the Master of Business Administration (M.B.A.). While the M.S. and the M.A. might be in marketing or a closely related field, the M.B.A. will likely be in business administration and emphasize marketing or another closely related field. Read on to learn more about these different types of online master’s degrees in marketing.
The Master of Science (M.S.) and Master of Art (M.A.) Degrees in Marketing
The Master of Science and Master of Art degrees in Marketing help students grow their knowledge and skillset in broad and specific areas of marketing. Students typically learn about marketing tools, techniques, and theories and then learn how to apply these concepts and strategies to on-the-job situations. In many cases, students do so through core and elective courses (all of which will likely emphasize marketing and closely related subjects) over the course of one to two years. Depending on the program, students might pursue their online master’s degree in marketing through part-time, full-time, or intensive study. Students could complete their programs by writing and defending a thesis, participating in an internship, or taking a comprehensive exam.
In online marketing master’s degree programs, students will likely complete the majority, if not all, of their program online. In some programs however, they may have to meet on campus for one or more intensive weeks or complete an in-person internship in the city where they live.
The Master of Business Administration in Marketing (MBA)
Through core and elective coursework, the online Master of Business Administration degree in Marketing, or the online M.B.A. in Marketing, typically emphasizes business and offers a secondary focus on marketing or an area of marketing. Business professionals who want to pursue a career in marketing or learn more about the subject to enhance their current career might pursue this type of degree. In some cases, applicants might have to demonstrate that they have a certain number of years’ experience in business to apply.
Students typically pursue a marketing M.B.A. over the course of one to two years of part time, fulltime, or intensive study. To conclude their programs, they might take a comprehensive exam, write a thesis, or participate in an internship. Similar to online M.A. and M.S. programs in marketing, students might have to meet on campus for one or more intensive weeks or engage in an internship or mentorship where they live.
What Might I Study in a Master’s in Marketing Degree Program?
Many M.S., M.A., and M.B.A. marketing programs are similar, if not identical to, their on-campus counterparts. However, professors in online programs might use distinct teaching tools or adapt materials to fit online formats. If you’re applying to schools with online and on-campus options, talk to someone in the program to determine whether or not the curricula is different and whether or not those differences matter to you.
In general, online masters in marketing programs require students to complete core and elective coursework. In online M.S. and M.A. programs, students typically study basic marketing topics such as marketing management, digital marketing, business and marketing analytics, marketing research, marketing theory and models, marketing metrics and assessment, consumer behavior, marketing strategy, and ethics in marketing as part of their core curriculum.
Elective coursework might help students pursue areas of interest or concentrations designated by the program. Some common areas for concentration include marketing communication, digital marketing, customer experience management, marketing strategy, and entertainment marketing. Some examples of general elective coursework include product development; branding, pricing, and selling strategy; global marketing; visual storytelling; non-profit marketing, political marketing, and public policy and marketing; community organizing and marketing; and promotions. These are just some of the many subjects you might study through elective courses.
In online M.B.A. in marketing programs, students typically study foundational areas of business such as management, accounting, finance, micro- or macro-economics, operations, business law, business ethics, and marketing. Through their elective coursework, students may study areas of marketing in depth. For example, they might study subjects such as social and nonprofit marketing; brand and product management; music, sports, or retail marketing; global or international marketing; big data, business intelligence, and marketing analytics; or multicultural marketing. These are a few of the many subjects students might study as they pursue an M.B.A. emphasis in marketing.
In any online graduate programs in marketing, students may engage in substantial group work, study case studies, compete with classmates on projects and marketing campaigns, and otherwise engage in interactive assignments to develop their knowledge and skills in business and marketing.
What Skills Might I Develop in an Online Masters in Marketing Program?
As they pursue their master’s degree in marketing online, students might develop technological skills, subject-specific skills, and general skills.
By navigating an online platform, interacting with classmates and professors using technology, and managing their own schedule, students might become more skilled at using technology and managing their time and work. For example, they might learn how to use (or become more skilled at using) various online tools (such as social media, videos, online conferencing, and more) and communicating ideas in writing or through teleconferences. Students may also develop their skills in juggling a flexible schedule, taking initiative, and balancing their own coursework with participation in program activities.
Through their coursework, and depending on their programs, students will likely learn to identify target audiences, determine their target audiences’ needs, and develop branding, products, and marketing strategies that reach and persuade their audiences. They might also learn to create effective marketing plans, develop, price, advertise, sell, distribute and promote products and assess the effectiveness of their efforts. Students may become adept at applying marketing tools, concepts, theories, and frameworks to today’s business needs. They may even develop their skills to market digitally or in-person; domestically or globally; or in a particular or broad and diverse market. These are just some of the skills students might develop through their coursework.
Finally, students might develop general skills for the field of marketing. According to the U.S. Bureau of Labor Statistics, “Advertising, Promotions, or Marketing Managers” must have analytical skills, communication skills, decision-making skills, interpersonal skills, organizational skills, and a knack for the creative.[i] “Public Relations Specialists” should have similar skills and also be adept at problem-solving, speaking, and writing.[ii] “Market Research Analysts” should have many of the skills mentioned above and also be critical-thinkers and detail-oriented.[iii] Through their coursework, internships, and academic practices (study habits and other personal efforts), students might further develop skills in these areas.
Find 73 Online Marketing Master’s Degree Programs
Just below you’ll find a list of online master’s degree programs in marketing and other closely related subjects. Browse through the list to get a sense of what’s available and click on online masters in marketing programs you find interesting. You can also contact programs directly for additional information. Good luck on your Online Masters in Marketing search!
Sources: [i] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-4 | [ii] bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-4 | [iii] bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-4
University of Saint Mary
Customize your accelerated, online MBA degree with a concentration in Marketing and Advertising Management. This concentration explores the ideology behind effectively motivating team members to take ideas from the drawing board to market.
Winthrop University's online Master of Business Administration (MBA) program with a concentration in Marketing explores topics including global competitiveness, e-commerce,business plan writing,buyer behavior, marketing research and other marketing topics...
Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public.
The MBA degree with a specialization in Marketing moves beyond fundamentals by focusing upon marketing management and marketing research.
Full Sail University
Full Sail University’s online Internet Marketing Master’s Degree Program explores the constantly evolving world of multi-channel marketing in the 21st century and the complex issues and opportunities available through the Internet. You&am...
Purdue University Global
Review advertising strategy, consumer behavior, data analysis, performance evaluation, and product promotion. The program could help prepare you to pursue positions in corporate marketing.* * Purdue Global cannot guarantee employment or career advancem...
West Virginia University
In the WVU DMC program communications professionals learn how to integrate data and quantitative processes into their organizations to support key decision-making about communications initiatives...
Liberty University Online
MHA: Marketing Liberty University’s Master of Science in Healthcare Administration – Marketing, 100% online program, combines diverse course material from the business, informatics, public health, and nursing disciplines.
Claremont Graduate University
The online Master of Science in Marketing Analytics (MSMKT) program is tailored for recent college graduates with an interest in marketing as well as working professionals seeking a career transition.
Promote yourself and your education. With your Marketing specialization added to your MBA degree from Ashford University, you will discover the strategies used by today's most successful marketing professionals. Combine major course credits in Bu...
Colorado Technical University
Interested in building market research & strategy skills? CTU’s MBA-Marketing concentration explores strategies for domestic & international markets. Our MBA programs rank among U.S. News & World Report’s best online...
American InterContinental University
In AIU’s ACBSP (Accreditation Council for Business Schools and Programs) accredited Master of Business Administration program with a specialization in marketing, students can acquire an essential understanding of the important roles marketing profession...
This concentration prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer.
California Coast University
The Master of Business Administration in Business Marketing is a self-paced learning program, which may be completed off-campus.
Cardinal Stritch University
This concentration is designed for students who are interested in acquiring the skills and competencies necessary to marketing functions within a business, offering in-depth coverage of critical marketing topics such as consumer behavior, global markets,...
Fairleigh Dickinson University
A degree in Digital Marketing from Silberman College will position you to take advantage of the growing demand for professionals with the requisite business background combined with the much needed technical skills to take your career to the next level.
The Marketing concentration provides a substantial focus on topics specific to marketing, including planning and communicating integrated marketing strategies, the study of buyer behavior, planning and communicating plans, and more.
- Boca Raton, FLBoca Raton, FL
Strengthen your core marketing skills while also focusing on international marketing and integrated marketing communications.
University of Nebraska - Lincoln
This program equips future business leaders with the marketing & M.B.A. skills required to excel in the business world.
This program prepares professionals to foresee marketplace changes and to develop strategic approaches in businesses.
Loyola University Maryland
Loyola’s distinctive, online Emerging Media program will focus on new and emerging communication trends and technologies...
West Virginia University
The WVU IMC graduate program is designed to give professionals the tools they need to lead in today’s digital environment...
The MBA (Marketing) focuses on strategic issues that marketing managers face every day. The program relevant marketing and many other subjects in this rapidly evolving field of management. Authors are renowned international professors from various conti...
The Master of Business Administration (MBA) degree program is a 36-credit hour program focused on the tools and methods...