Maryland Campus Masters in Marketing Degrees, Advertising & Public Relations
Through on-campus marketing master’s degree programs, you could enhance your knowledge of marketing methodologies, theories, and practices while engaging in-person with classmates and professors. For many students, this kind of direct, personal interaction facilitates learning and could help them better grasp materials. On-campus programs may also provide students with more structure through their scheduled classes. And, outside of the classroom, students may benefit “in real time” from campus resources, such as libraries, study groups, and on-campus professional or academic clubs. Students on-campus may also find networking opportunities with other marketing students and professionals in the area easier. Sound like a perfect fit for you? Read on to learn more about pursuing Campus Masters in Marketing Degrees.
What Campus Masters in Marketing Degree Could I Pursue?
There are three types of master’s degrees in marketing that students might pursue on campus: the Master of Art (M.A.), the Master of Science (M.S.), or the Master of Business Administration (M.B.A.). The type of degree you pursue depends on your learning and career objectives.
The Master of Art and the Master of Science in Marketing Degrees
If you want to pursue your masters in marketing, the M.S. and M.A. in Marketing are perhaps the two most popular options. Both the masters of science and the masters of art in marketing emphasize foundational knowledge and skills and offer specializations through core and elective coursework. Through these programs’ curricula, students commonly learn about marketing tools, theories, and techniques and how to apply them to common and complex marketing and business issues. Students might learn basic and advanced information about marketing through their core curricula and specialize their knowledge in marketing through elective curricula. Many students
graduate from their programs ready to pursue a career in marketing or enhance an existing one.
Students typically pursue a Masters of Art or Masters of Science in Marketing over the course of one to two years. They might attend their on-campus program part-time, fulltime, or through an accelerated format. At the end of their programs, students might write and defend a thesis, participate in an internship, or take a comprehensive exam. They might also work alongside a mentor for a portion of their programs.
The Master of Business Administration in Marketing
Some students opt to pursue a Master of Business Administration with an emphasis in marketing. The core curricula of M.B.A. marketing programs typically center on business and help students learn about key business theories, principals, and practices. Through their elective curricula, students might learn about key marketing principals and methodologies, or they might focus on a particular aspect of marketing. Students may emerge from their marketing M.B.A. programs ready to begin or enhance their careers in business and marketing.
Many students pursue an M.B.A. in marketing over the course of one to two years of part-time, fulltime, or accelerated on-campus coursework. At the ends of their programs, they might participate in an internship, write and defend a thesis, or take a comprehensive exam. Depending on their programs, they might engage with a mentor from the field of business or marketing. In some programs, students may need to have a minimum number of years’ experience in business to apply.
What Might I Study in a Master’s in Marketing Degree Program?
As mentioned above, the core curricula of M.S. and M.A. marketing programs commonly present key marketing tools, theories, and applications. Students might study subjects such as marketing management, digital marketing, marketing research, marketing strategy, business and marketing analytics, marketing theory and models, marketing metrics and assessment, consumer behavior and insights, and ethics in marketing.
Through their elective coursework, students in M.S. and M.A. programs might study more specific areas of marketing such as marketing communication, marketing strategy, digital marketing, customer experience management, or entertainment marketing. Some more specific subjects they might study through elective coursework include:
- Marketing management
- Product development
- Branding strategy
- Pricing strategy
- Global marketing
- Digital marketing
- Visual storytelling
- Business intelligence and big data
- Marketing and public policy or politics
- Organizing and mobilizing communities
This should give you a sense of what you might study in an M.S. or M.A. marketing program. However, the subject matter or your core and elective curricula will ultimately depend on your program.
In M.B.A. marketing programs, students commonly study business foundations in areas such as management, accounting, finance, microeconomics, operations, law and ethics, and marketing. Study in these and other business-related subjects give students their business administration core.
Through elective coursework in M.B.A. marketing programs, students dive into a deeper exploration of marketing than that offered through core curricula. They might gain more in-depth knowledge of marketing broadly, or they might study a specific area of marketing. Some examples of subjects students might study through their elective curricula include:
- Social and nonprofit marketing
- Marketing analytics
- Visual marketing
- Digital marketing
- Multicultural marketing
- Product management
- Data analysis
- International marketing
- Brand management
- Marketing communications
- Music, sports, or retail marketing
These are just some of the subjects students might study in their marketing M.B.A. programs.
In on-campus M.A., M.S., or M.B.A. marketing programs, students might engage in group work, facilitate group projects, study cases in the field alongside classmates, and participate in other in-person exercises that give them a sense of marketing’s theories and practical applications.
What Skills Might I Develop in a Marketing Master’s Degree Program?
Marketing professionals may need a variety of skills. According to the U.S. Bureau of Labor Statistics:
- “Advertising, Promotions, or Marketing Managers” should have analytical skills, communication skills, decision-making skills, interpersonal skills, and organizational skills. They should also be creative.[i]
- “Market Research Analysts” should have similar skills and be critical-thinkers and detail-oriented.
- “Public Relations Specialists” should have some of the above-mentioned skills and also be adept at problem-solving, public speaking, and writing clearly.[iii]
Coursework in M.A., M.S., and M.B.A. marketing programs may help you develop skills like these. You might develop these skills further through in-person interaction with classmates, professors, and other people when attending an on campus program.
Depending on your campus masters in marketing programs, you might also develop your skills specific to marketing. For example, you might learn how to identify target audiences, determine your audiences’ needs, shape product development, and create marketing strategies to influence consumer behavior. You may also learn how to develop effective marketing plans using advertising, promotions, sales, and distribution of products. In some programs, you may learn how to analyze data and evaluate and improve the outcomes of marketing campaigns. Finally, you may develop skills to market digitally and in small, medium, or large scales and further refine your previous knowledge. By the end of your Campus Masters in Marketing program, you may know how to use key marketing tools, frameworks, concepts, and theories to design, implement, and assess marketing strategies.
How Can I Find a Marketing Master’s Degree Program on Campus?
If you want to go to graduate school for marketing, why not pursue your M.A., M.S., or M.B.A. in marketing? Depending on your goals, any of these programs could provide you with the knowledge and skillset you need to enhance your career and advance your knowledge.
To browse through your options for on-campus masters in marketing programs, simply scroll down. You’ll find a list of on-campus programs offered throughout the country and world. If you would like to refine your search to browse by a specific city, state, or country, you can do so using our search. As you’re browsing through your options, click on program titles to learn more. You can also request additional information from on-campus masters in marketing programs directly.
We wish you luck as you embark on your Campus Masters in Marketing Degree quest for graduate-level education!
Sources: [i] bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-4 | [ii] bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-4 | [iii] bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-4
- Baltimore, MDBaltimore, MD
Johns Hopkins Carey Business School
- College Park, MDCollege Park, MD
University of Maryland College Park
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