There are a number of potential career path options for individuals who have earned a graduate degree in marketing. Some of the more common career titles for marketers include; advertising, promotions and marketing managers, market research analysts, sales managers, and public relations and fundraising managers. Look for their Marketing Salary information below.
Advertising, Promotions and Marketing Managers
Advertising, promotions and marketing managers had a median pay of $55.65 per hour or $115,750 per year in 2012 according to the Bureau of Labor Statistics[i]. Specifically, median annual pay for advertising and promotions managers was $88,590 and $119,480 for marketing managers. Work in these fields tends to center around generating interest in certain services or products, managing campaigns and working closely with creative and sales teams to accomplish goals. Employment in both advertising agencies as well as companies is common in these fields.
Market Research Analysts
Market research analysts had a median pay of $28.99 per hour or $60,300 annually in 2012 according to the United States Bureau of Labor Statistics[ii]. Market research analysts examine market trends and research potential sales for new products and services. They work in a wide array of industries and enjoy strong job growth prospects, although strict deadlines and tight schedules are to be expected.
Sales managers, according to the United States Bureau of Labor Statistics, had a median pay of $50.60 per hour or $105,260 per year as of 2012[iii]. Sales managers direct sales teams and perform tasks such as setting sales goals, managing sales representatives and analyzing market data. They are often required to travel extensively and work long, tough hours. Successful sales managers require a mix of staff management skills, a mind for sales and the ability to set and meet goals on a consistent basis.
Public Relations Managers and Fundraising Managers
Public relations managers and fundraising managers had an annual median pay of $95,450 per annum or $45.89 per hour as of 2012 according to the Bureau of Labor Statistics[iv]. Public relations managers plan and executive the public relations strategy of a business, public agency or other organization while fundraising managers focus on planning and coordinating fundraising campaigns for organizations. Common tasks usually include traveling to various events, public speaking and office work that involves planning, coordinating and directing public relations or fundraising campaigns.
Sources:  bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm | [ii] bls.gov/ooh/business-and-financial/market-research-analysts.htm | [iii] bls.gov/ooh/management/sales-managers.htm | [iv] bls.gov/ooh/management/public-relations-managers.htm
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- Multiple term start dates throughout the year. 24/7 online classroom access