Cleveland Hybrid Masters in Marketing and Advertising Degree Programs

Many accredited universities and business schools take into account that their students may be working professionals by offering blended online, or hybrid masters in marketing and advertising graduate programs. These are either geared to an integrated study of marketing and advertising communications or they are oriented to a specific aspect of the field such as market research, consumer behavior or social media marketing. Apart from academics, these programs uniquely feature a combination of online and in person learning which could appeal both to local, national and international graduate students alike.

Hybrid Masters in Marketing and Advertising Graduate Programs: Overview

Much like fully residential or fully online programs, hybrid masters in marketing and advertising graduate programs provide the next academic for students who have earned their undergraduate degree, such as a Bachelor of Marketing and Advertising or Business Management. Many students who return to graduate school are already working in the field and have a few years of experience in marketing, promotions, sales or public relations; an undergraduate degree is usually sufficient education for entry-level positions[i]. That being said, a master’s degree might help boost a career since it is usually required for market research analysis[ii] and some of the more executive positions[iii] in the industry. What do you then do if you cannot relocate to attend graduate school in person or you want the interaction and collaboration that distance-learning might not provide?

DID YOU KNOW? 24% of account supervisors, brand managers and marketing coordinators report having their Master’s degree[iv].

Hybrid Masters in Marketing and Advertising: Potential Features

With some unique attributes, you might consider the hybrid format for your master’s degree in marketing and advertising as it can be both low residency and flexible when it comes to scheduling study. Program formats do vary which means there is no universal formula as to what constitutes a hybrid program, however it may be equated with ‘partially online’ or ‘blended online’ terminology in university descriptions.

Some potential features could include:

  • Online seminars might incorporate lecturers from around the globe;
  • Study from wherever you have internet and attend some meetings, lectures, intensives or courses at your main campus;
  • Online components may allow for you to complete assignments on your own time;
  • Online coursework could be entirely asynchronous which means you determine when you log in;
  • Online libraries and virtual classrooms may make you feel as if you are on campus since they may use a variety of digital platforms (video conferencing, audio and video recording, e-books);
  • On campus visits could be scheduled as summer intensives, weekends or give local students the option of using the online learning tools in addition to attending class on campus;
  • In person meetings could foster collaboration, team building, and communication which are important aspects of integrated marketing communications campaigns;
  • The campus or residential component could give you the opportunity to look into an internship possibility close to your school;
  • Hybrid students may get access to all the campus facilities and services as well as the online resources;
  • You may explore case studies that you can apply to your real-life marketing communications projects if you are working at the same time;
  • When on-campus, you get the opportunity to expand your networks, and continue these relationships through online tools such as email, text, video calls.
  • Some hybrid marketing master’s programs could entail 2-years or so of study, however some universities may offer accelerated programs where one might graduate within 12 to 18 months.

How to Choose a Hybrid Masters in Marketing and Advertising

One of the things to consider when looking for a hybrid masters in marketing and advertising is whether you are looking for a general master’s in marketing and communications degree or a master of business administration program with a concentration in marketing. If you already have been in the marketing, advertising and promotions industry for a few years, you might choose a program that emphasizes advanced marketing and management skills or how to lead advertising campaigns. If you have a basic undergraduate business background, you may want more of an in-depth overview into marketing theory and practices. Refine your search even more by browsing through these categories:

  • Hybrid masters in advertising and public relations degree programs
  • Hybrid masters in fashion merchandising degree programs
  • Hybrid masters in marketing degree programs

Hybrid Masters in Marketing and Advertising: Potential Concentrations

Course topics for a hybrid masters in marketing and advertising are a variable of your program and university. Often a grad student can tailor his or her master’s degree or MBA degree through a concentration area. This can then help to refine personal career goals and ensure selecting a program that supports them.

Advertising Major

If you are an advertising major, your concern is spreading the word about a product or service using different promotional media, incentives and advertisements. Advertising master’s programs may offer courses in topics such as:

  • Public relations campaigns
  • Management
  • Consumer behavior
  • Graphic design
  • Strategic communication
  • Copyrighting

Marketing Major

 If you are a marketing major, you know that in order for an advertising campaign to potentially succeed, a holistic marketing strategy needs to be completed. If this is your concentration, you may take more courses in topics such as:

  • Product development
  • Market research
  • Branding and brand management
  • Customer retention
  • Supply chain management
  • Digital marketing

Integrated Marketing Communications Majors

Integrated marketing communications majors study target audiences in order to formulate a customer-centric model that takes into account the shift from traditional to digital markets, niche marketing and linking branding through media outlets.[v] Course topics could include:

  • Types of Marketing (digital, direct, buzz, traditional)
  • Consumer behavior (psychology, consumer research)
  • Analytical strategy
  • Brand engagement

Take the Next Step

Hybrid Masters in Marketing and Advertising degree programs may serve as a platform for students seeking doctorate in marketing degree or those seeking a potentially higher salary in a current career. For those with ongoing work or family duties, the challenge of putting oneself  back in the classroom may be offset with a blended online degree program. Review sponsored program listings such as Hybrid Master of Business Administration Marketing; Master in Marketing and Communications. Find a graduate school in a specific city, state or study abroad. Use the convenient on site ‘request info’ tool to contact prospective schools and keep a list of application requirements and deadlines.

sources:[i] |[ii] |[iii] |[iv] |[v] | 



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