Interesting in Public Relations Salary Information? The job of public relations professionals is to establish and maintain relationships between their client and the public. Developing this relationship often focuses on communicating the activities of an organization or individual to media outlets. PR professionals strive to build a positive public image for their clients, and mitigate any damage caused by negative publicity.
According to the Bureau of Labor Statistics, the median annual public relations salary for specialists was about $54,170 in May 2012. The top 10% of earners in the field made about $101,030, and the bottom 10% of earners made about $30,760.
The BLS also specifies salary ranges for Public relations managers; the median annual wage in May 2012 was about $95,450, and managers in the top 90th percentile earned close to $180,480, while those in the lower 10th percentile earned around $51,630.
The BLS projects employment growth for public relation specialists to be about 12% between 2012 and 2022, which equates to around 30,000 new career opportunities in the field. The estimated growth for public relations managers is 13%, which is about 8,000 new career opportunities for qualified candidates.
Often public relations professionals work closely with marketers, executives, and event or promotions coordinators to ensure that the information they provide media outlets aligns with the organization (or individuals) overall brand image, and draws attention to the positive events and promotions being offered or occurring within the company.
Public relations professionals closely monitor the public’s perception of their client. They may conduct surveys to ensure that the messages they release to the public are interpreted as they were intended, or to discover new opportunities their client can pursue in order to earn additional goodwill from the public.
Some public relations professionals are directly employed by the organization they represent. They might work for companies in both the private and public sectors. Other public relations professionals may be self-employed and work on a contract or freelance basis.
Public relations specialists may be able to pursue careers in a number of different industries. According to the Bureau of Labor Statistics, the industries that employed the most public relations specialists in 2013 included:
Public Relations managers are typically charged with overseeing the creation of information that is released to the public about an organization or individual. They are typically more focused on developing an overarching public relations strategy and directing the individuals in the organization who are responsible for implementing that strategy. According to the Bureau of Labor Statistics, the top industries of employment for public relations managers in 2013 included:
|Public Relations Salary for Specialists||Public Relations Salary for Managers|
|2012 Median Annual Salary||$54,170||$95,450|
|Projected Employment Growth (2012-2022)||12%||13%|
|Top Emplyment Industries||Public Relations, Advertising and Related Services; Business, Labor, Professional, Political and Similar Organizations; Colleges, Universities, and Professional Schools; local government; Management of Companies and Enterprises; Social Advocacy Organizations; Grant making and giving services; agents and managers for artists, athletes, entertainers and other public figures||Colleges, Universities and Professional Schools; Management of Companies and Organizations; Advertising, Public Relations, and Related Services; Business, Professional, Labor, Political and related organizations; Grant making and giving services; Museums, Historic Sites, and similar institutions|