With the advances in education technology, an Online Masters in Public Relations or Advertising Program is a great option for busy working professionals seeking advanced knowledge in advertising, marketing and the broad field of PR.
Many colleges, universities and public relations schools have online masters programs that mirror their campus ones, which means you are not sacrificing quality for the flexibility that distance-learning provides. If you study well independently and have a computer, reliable Internet, cannot or prefer not to commute, this may be a convenient way to advance your knowledge and develop the expertise needed to work in the industry.
Admissions prerequisite for entry to online Masters in Public Relations degree programs is a Bachelor's degree in a field related to communications; GRE score; and acceptable GPA. Masters in PR and Advertising degree programs are approximately 2-year programs, and may involve internships, class projects, thesis development and thesis defense. It is always recommended to verify whether online programs vary in length to their campus counterparts.
Students may find Online PR programs as part of an Masters in Business Administration, Journalism, Communications or Marketing faculties, as well as specific public relations schools. Search through the GradSchool.com directory to find options such as online Master of Arts in Public Relations, MA emerging Media online, online Master of Business Administration – Public Relations or MBA in Marketing degree programs.
The fields of public relations advertising, media, marketing, technology, entertainment, and journalism are interrelated. While advertising is a type of marketing communication used to
promote or sell a product or service, public relations practices manage the spread of information between an individual, government office or business and the public. The decision to choose a master’s in advertising degree over a public relations master’s depends on specific preferences, the course selections, and the career aspirations of the student.
Earning a masters degree in PR may prepare graduates for a variety of potential career paths in businesses, non-profit organizations, government, or as consultants with individuals as clients. Here are a few examples:
Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client. They are responsible for identifying target audiences and implementing communication, advertising and promotional campaigns, leading staff, and collaborating with clients, their lawyers and other PR Specialists such as Advertising, Promotions, and Marketing Managers.
Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Those who focus on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will.
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with department heads such as art directors, as well as with sales agents, and financial staff members. Some advertising managers, such as media directors, specialize in a specific filed of advertising whether in radio, television, newspapers, magazines, the Internet, and outdoor signs.
Public relations specialists are communications and media specialists. They may write press releases, help clients communicate with the public, and try to get their stories covered by different platforms instead of paying through advertising campaigns
If you enjoy speaking and writing, have great interpersonal skills, love to solve problems and potentially lead or manage others, a master’s degree in PR might be an exciting field of study for you. Take advantage of the listings below to find the one that aligns with your goals!