Campus Masters of Advertising & Public Relations Programs
Masters in Public Relations on Campus Programs Overview
Masters in Public Relations on Campus programs are designed for students who aspire to a career that might involve marketing communications, media planning, sales management or understanding how to use new technology to promote brand images. Public relations as an academic field is wide-ranging where prospective students have different options, both academically and for potential future careers. Some Master degree programs in public relations teach students how to understand client needs through effective communications, media relations and marketing campaigns. Other programs offer a leadership training and strategic business management perspective that may work for students seeking administrative roles in the industry where they might need a strong grasp of budgeting, finance, and human resources.
Studying Masters in Public Relations on Campus means being part of the college experience, which includes access to the college facilities like libraries and gymnasiums, as well as any social services, or groups that round out your education. More importantly perhaps, is something that online PR programs do not offer: interactions with classmates and professors, the ability to network, and the chance to fine tune some essential interpersonal skills.
While The typical prerequisite for entry to masters level public relations graduate programs is a Bachelor's degree in a field related to communications; GRE score; and acceptable GPA, some programs may not require any previous experience in PR, so it is recommended to verify with the university or public relations school that you are considering for your public relations masters degree.
Most masters programs take approximately 2-years to complete and may involve internships, class projects, thesis development and thesis defense.
Use GradSchools.com to help you locate a Public Relations program in a specific location; use the city, state or country tabs to generate results. There are different types of Masters degrees such as Master of Arts, Master of Sciences and Master of Business Administration with concentrations in pr, marketing or advertising. Some of the listings you might review may include: Professional and Business Communication, MA in Public Relations, MA Communicative Arts and Sciences, Corporate and Public Communication MA.
Advertising, media, marketing, technology, entertainment, journalism, social media and public relations are interwoven. While advertising is a form of marketing communication and can be used in a PR campaign to promote or sell a product or service, public relations is the practice of managing the spread of information between an individual or business and the public.
Most general programs awarding a Master in Public Relations degree offer coursework that explore theory on communications practices used in government, public communication, non-profit organizations and private businesses.
It is common that a masters program may include internships or culminating capstone projects that entail real-world experience. Coursework within the PR master degree program may include:
Some students in Masters in Public Relations on Campus Programs may choose to specialize in an area of the industry in order to either potentially advance in a current career, or establish a niche for the future. Some of the areas of specializations might include:
There are a variety of potential careers in public relations, as there are numerous platforms that are being used to promote or generate interest in people, organizations, businesses, governments, products and services. According to the Bureau of Labor Statistics, the list of media and communications occupations includes:
Combine your passion for communicating, marketing and promoting people, brands and businesses by enrolling in a Masters in Public Relations program. Start by reviewing campuses using GradSchools.com to help you find a degree that aligns with your goals and interests!
Sources: bls.gov/ooh/media-and-communication/home.htm | bls.gov/ooh/media-and-communication/public-relations-specialists.htm | bls.gov/ooh/management/public-relations-managers.htm | bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
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