Masters in Public Relations on Campus Programs | Masters in Advertising & Public Relations Degrees
Masters in Public Relations on Campus Programs Overview
Masters in Public Relations on Campus programs are designed for students who aspire to a career that might involve marketing communications, media planning, sales management or understanding how to use new technology to promote brand images. Public relations as an academic field is wide-ranging where prospective students have different options, both academically and for potential future careers. Some Master degree programs in public relations teach students how to understand client needs through effective communications, media relations and marketing campaigns. Other programs offer a leadership training and strategic business management perspective that may work for students seeking administrative roles in the industry where they might need a strong grasp of budgeting, finance, and human resources.
Studying Masters in Public Relations on Campus means being part of the college experience, which includes access to the college facilities like libraries and gymnasiums, as well as any social services, or groups that round out your education. More importantly perhaps, is something that online PR programs do not offer: interactions with classmates and professors, the ability to network, and the chance to fine tune some essential interpersonal skills.
While The typical prerequisite for entry to masters level public relations graduate programs is a Bachelor's degree in a field related to communications; GRE score; and acceptable GPA, some programs may not require any previous experience in PR, so it is recommended to verify with the university or public relations school that you are considering for your public relations masters degree.
Most masters programs take approximately 2-years to complete and may involve internships, class projects, thesis development and thesis defense.
How to Find a College,
University or Public Relations School
Use GradSchools.com to help you locate a Public Relations program in a specific location; use the city, state or country tabs to generate results. There are different types of Masters degrees such as Master of Arts, Master of Sciences and Master of Business Administration with concentrations in pr, marketing or advertising. Some of the listings you might review may include: Professional and Business Communication, MA in Public Relations, MA Communicative Arts and Sciences, Corporate and Public Communication MA.
Are Masters in Public Relations and Masters in Advertising the Same?
Advertising, media, marketing, technology, entertainment, journalism, social media and public relations are interwoven. While advertising is a form of marketing communication and can be used in a PR campaign to promote or sell a product or service, public relations is the practice of managing the spread of information between an individual or business and the public.
Masters in Public Relations Potential Coursework
Most general programs awarding a Master in Public Relations degree offer coursework that explore theory on communications practices used in government, public communication, non-profit organizations and private businesses.
It is common that a masters program may include internships or culminating capstone projects that entail real-world experience. Coursework within the PR master degree program may include:
- Media, culture and society
- Ethics and law
- Public opinion research
- Campaign planning
- Writing for news and media
- Digital platforms
Masters in Public Relations Potential Specializations
Some students in Masters in Public Relations on Campus Programs may choose to specialize in an area of the industry in order to either potentially advance in a current career, or establish a niche for the future. Some of the areas of specializations might include:
- Health Communications
- Government communications
- Social Media
- Journalism or Broadcasting
Public Relations Careers
There are a variety of potential careers in public relations, as there are numerous platforms that are being used to promote or generate interest in people, organizations, businesses, governments, products and services. According to the Bureau of Labor Statistics, the list of media and communications occupations includes:
- Editors (writing, film, video)
- Public relations specialist
- Reporters, correspondents, broadcasters
- Public Relations and Fundraising managers
- Advertising managers
- Promotions managers
- Marketing managers
Some of the current trends in Public Relations include:
- The growing use of social media also is expected to increase employment for public relations specialists
- Some advertising managers specialize in a particular field or type of advertising
- Advertising managers who function as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising
- Public relations specialists usually work in offices, deliver speeches, attend meetings and community activities, and occasionally travel.
- Internships at public relations firms or in the public relations departments of other businesses may help candidates in getting a job as a public relations specialist.
Ready to Pursue a Masters in Public Relations on Campus Degree?
Combine your passion for communicating, marketing and promoting people, brands and businesses by enrolling in a Masters in Public Relations program. Start by reviewing campuses using GradSchools.com to help you find a degree that aligns with your goals and interests!
Sources: bls.gov/ooh/media-and-communication/home.htm | bls.gov/ooh/media-and-communication/public-relations-specialists.htm | bls.gov/ooh/management/public-relations-managers.htm | bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
- Fairfield, CTFairfield, CT
Sacred Heart University
Part of Sacred Heart University's prestigious John F. Welch College of Business, the Master of Science in Digital Marketing Program fills a growing demand from employers for professionals educated in all aspects of digital marketing. This program covers...
- Clinton, CTClinton, CT
The Mississippi College Communication Department provides opportunities for students to develop a variety of academic,...
- Miami, FLMiami, FL
Barry University's Master of Arts in Broadcast Communication prepares you for various electronic media professions in broadcast television and radio, wired media, satellite media, and new and emerging media. You have the opportunity to cultivate practic...
- Miami, FL
- San Jose, CASan Jose, CA
San Jose State University
Our emphasis is on studying and creating new media forms leading to careers in advertising, journalism, and public relations.
- Sao Paulo, BrazilSao Paulo, Brazil
Universidade de SÃo Paulo
- Decatur, GADecatur, GA
Agnes Scott College
The Master of Arts degree and Graduate Certificate in Writing and Digital Communication offers a strong writing tradition balanced by expertise in emerging technologies.
- Tuscaloosa, ALTuscaloosa, AL
University of Alabama
- Baton Rouge, LABaton Rouge, LA
Louisiana State University
The Manship School of Mass Communication offers the nation’s only graduate program focused exclusively on media and public affairs, with a Master of Mass Communication (M.M.C.) and a Ph.D. in mass communication and public affairs. Students gain experien...
- Boston, MABoston, MA
- Newtownabbey, United KingdomNewtownabbey, United Kingdom
- Southampton, United KingdomSouthampton, United Kingdom
University of Southampton
Corporate Risk and Security is now an essential activity in almost all organisations.
- Boston, MABoston, MA
A program that recognizes in today’s world PR experts are employed in many settings in business, government, & nonprofit.
- Stirling, United KingdomStirling, United Kingdom
University of Stirling
Gradute programs of one year (taught Masters degrees); Masters programs by research; research degrees. Programs open to graduate students with suitabl...
- Washington, DCWashington, DC
A three-time winner of PRWeek’s “PR Education Program of the Year” Award, Georgetown University’s Master of Professional Studies in Public Relations & Corporate Communications (PRCC) teaches students how to think strategically, digitally, and globally.
- Washington, DC
- Bowling Green, KYBowling Green, KY
Western Kentucky University
Western Kentucky University offers a broad spectrum of graduate education, scholarly activity andprofessional service within many academic departments...
- Manchester, United KingdomManchester, United Kingdom
University of Manchester Institute of Science and Technology
- Quebec, QCQuebec, QC
- Springfield, MOSpringfield, MO
Missouri State University
A comprehensive program emphasizing theory, research, and application that allows you to specialize into a unique communication area, including conflict, organizational communication and public relations. The graduate courses are offered either online o...
- Radford, VARadford, VA
The Department of Communication offers a Master of Science in Corporate and Professional Communication designed to prepare students for a variety of c...
- New York City, NYNew York City, NY
Baruch College, City University Of New York
The MA in Corporate Communication is designed to prepare aspiring and practicing corporate communication professionals.
- Glassboro, NJGlassboro, NJ
The M.A. in Public Relations will equip students to serve as a director of Communication and public relations for corporations,...
- Paris, FranceParis, France
American University of Paris, The
This program offers graduate students a stellar experience consisting of theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.
- Philadelphia, PAPhiladelphia, PA
La Salle University
The M.A. Program in Professional and Business Communication is for students who wish to improve their communication skills and deepen their understanding of communication issues and practices within business and professional organizations. Both communic...
- Espana, PhilippinesEspana, Philippines
University of Santo Tomas