United States Social Media Masters Degrees & Ecommerce Programs

Potential Benefits of a Social Media Masters or Masters in Ecommerce

Social media masters degrees and e-commerce programs help students develop the knowledge and skills necessary to develop, manage, and grow e-businesses and social spaces online (especially through the use of social media and e-commerce). Social media are the tools that companies, organizations, and people use to create, share, and exchange information in virtual networks and communities. These tools often depend on web-based technologies.[i] E-commerce, or the electronic tools that entities use to trade products and services, depend on social media and other digital platforms for success.[ii] Both sets of tools have changed how businesses, organizations, and people communicate and exchange goods.[iii] Learn more about Masters in Ecommerce and Social Media Masters programs below!

To learn how to use and manage social media and e-commerce tools, platforms, and technologies, some professionals pursue a master’s in social media and e-commerce.

Social Media MBA | MS E-Commerce

There are two types of master’s degrees in social media and e-commerce that students commonly pursue: the Master of Science and the Master of Business Administration.

These degrees might come in numerous forms. For example:

  • The Master of Science in E-Business Management
  • The Master of Science in E-Commerce with an emphasis on social media marketing
  • The Master of Science in Social Media with an emphasis on e-commerce
  • The Master of Science in Information Systems with an emphasis on e-commerce or social media
  • The Master of Science in Information Technology with an emphasis on e-commerce or social media
  • The Master of Business Administration (MBA) with an emphasis on social media or e-commerce

MBA Digital Marketing | MS in Marketing

Students might also pursue a MBA Digital Marketing, or Master’s of Science in Marketing or Management with an emphasis on digital applications.  The important thing to remember is that social media and e-commerce generally reside under two broader subjects: business and technology. Therefore, many master’s-level programs may emphasize-business or technology as they relate to social media and e-commerce.

What Might I Study in My Masters in Ecommerce and Social Media Masters Program?

Your specific courses depend on your particular program. Should you pursue a social media and e-commerce MBA, for example, you’re likely to study subjects such as finance, marketing, and management. You'll most likely learn how to apply social media and e-commerce to those areas. You might also study the history, present, and future of business and learn how e-business solutions (such as social media and e-commerce) help businesses succeed. The emphasis in MBA social media and e-commerce programs is typically on business. Students in MBA programs therefore complete a core curriculum based on business. These MBA programs also emphasize social media and e-commerce through elective studies. Their core or elective studies may cover subjects such as:

  • Database marketing
  • E marketing
  • E management
  • Telecommunications
  • Information technology management
  • E-commerce and social media project management

These are just some of the many subjects you might study in a social media and e-commerce MBA program.

Should you pursue a Master of Science in an area of social media or e-commerce, you’re likely to study the following subjects:

  • Computer science
  • Information systems
  • Information technology

 While you may study how social and e-commerce technologies relate to business, your emphasis will likely be on the technology itself. Students pursuing their Master of Science in an area of technology, e-commerce, and social media, may take courses in subjects such as:

  • Computer programming and computer science (sometimes at the introductory level)
  • Programming techniques
  • E-commerce and building e-commerce systems
  • Java
  • Client-server computing
  • Digital marketing
  • Digital management

These are just some of the many subjects you might study in an M.S. in social media and e-commerce degree program.

For the most part, students study subjects like these through a collective of core and elective courses. Core courses typically emphasize-business or technology. Elective courses typically emphasize areas of social media and e-commerce. However, every program is distinct. You should read through program curricula and objectives to determine what exactly you’ll study. 

How Might My Masters in Ecommerce and Social Media Masters Program Be Structured?

In most cases, students pursue their master’s degree in social media and e-commerce over the course of two years of fulltime study. However, some MBA programs offer accelerated options that enable students to earn their degrees in one year of intensive study. The amount of time it takes you to earn your social media and e-commerce degree depends on your personal progress and the degree program.

To conclude their master’s level social media and e-commerce program, students typically take a comprehensive exam, complete a capstone project, or write and defend a thesis. Students might pursue their master’s in social media and e-commerce through on-campus, online, and hybrid formats.

What Knowledge or Skills Might I Develop in My Social Media Masters and E-commerce Program?

Depending on your Masters in Ecommerce and Social Media program, you may develop the following knowledge or skills in the areas of business and technology:

  • Managing e-business technology
  • Marketing using e-business technology
  • Developing e-commerce and social media websites
  • Writing and operating technical strategies
  • Applying digital marketing and management techniques
  • Navigating a global digital environment

Students may also develop their reading, writing, researching, and presenting skills at this master’s level of education.

Masters in Ecommerce and Social Media​ Masters Programs: What Is My Next Step?

Browse our listings to get a sense of what master’s degree in e-commerce and social media programs are available. (All of the programs you’ll find on gradschools.com are accredited.) Here you can find program information (sometimes including an outline of program curricula and objectives) and contact information to connect with programs directly. You can also narrow your search by format (online, on campus, or hybrid) or location (city, state, or country). Good luck and enjoy your Masters in Ecommerce and Social Media search!


Sources: [i] en.wikipedia.org/wiki/Social_media | [ii] en.wikipedia.org/wiki/E-commerce | [iii] en.wikipedia.org/wiki/Social_media

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