United States Social Media Masters Degrees & eCommerce Programs
Potential Benefits of a Social Media Masters or Masters in Ecommerce
Social media masters degrees and e-commerce programs help students develop the knowledge and skills necessary to develop, manage, and grow e-businesses and social spaces online (especially through the use of social media and e-commerce). Social media are the tools that companies, organizations, and people use to create, share, and exchange information in virtual networks and communities. These tools often depend on web-based technologies.[i] E-commerce, or the electronic tools that entities use to trade products and services, depend on social media and other digital platforms for success.[ii] Both sets of tools have changed how businesses, organizations, and people communicate and exchange goods.[iii] Learn more about Masters in Ecommerce and Social Media Masters programs below!
To learn how to use and manage social media and e-commerce tools, platforms, and technologies, some professionals pursue a master’s in social media and e-commerce.
Social Media MBA | MS E-Commerce
There are two types of master’s degrees in social media and e-commerce that students commonly pursue: the Master of Science and the Master of Business Administration.
These degrees might come in numerous forms. For example:
- The Master of Science in E-Business Management
- The Master of Science in E-Commerce with an emphasis on social media marketing
- The Master of Science in Social Media with an emphasis on e-commerce
- The Master of Science in Information Systems with an emphasis on e-commerce or social media
- The Master of Science in Information Technology with an emphasis on e-commerce or social media
- The Master of Business Administration (MBA) with an emphasis on social media or e-commerce
MBA Digital Marketing | MS in Marketing
Students might also pursue a MBA Digital Marketing, or Master’s of Science in
Marketing or Management with an emphasis on digital applications. The important thing to remember is that social media and e-commerce generally reside under two broader subjects: business and technology. Therefore, many master’s-level programs may emphasize-business or technology as they relate to social media and e-commerce.
What Might I Study in My Masters in Ecommerce and Social Media Masters Program?
Your specific courses depend on your particular program. Should you pursue a social media and e-commerce MBA, for example, you’re likely to study subjects such as finance, marketing, and management. You'll most likely learn how to apply social media and e-commerce to those areas. You might also study the history, present, and future of business and learn how e-business solutions (such as social media and e-commerce) help businesses succeed. The emphasis in MBA social media and e-commerce programs is typically on business. Students in MBA programs therefore complete a core curriculum based on business. These MBA programs also emphasize social media and e-commerce through elective studies. Their core or elective studies may cover subjects such as:
- Database marketing
- E marketing
- E management
- Information technology management
- E-commerce and social media project management
These are just some of the many subjects you might study in a social media and e-commerce MBA program.
Should you pursue a Master of Science in an area of social media or e-commerce, you’re likely to study the following subjects:
- Computer science
- Information systems
- Information technology
While you may study how social and e-commerce technologies relate to business, your emphasis will likely be on the technology itself. Students pursuing their Master of Science in an area of technology, e-commerce, and social media, may take courses in subjects such as:
- Computer programming and computer science (sometimes at the introductory level)
- Programming techniques
- E-commerce and building e-commerce systems
- Client-server computing
- Digital marketing
- Digital management
These are just some of the many subjects you might study in an M.S. in social media and e-commerce degree program.
For the most part, students study subjects like these through a collective of core and elective courses. Core courses typically emphasize-business or technology. Elective courses typically emphasize areas of social media and e-commerce. However, every program is distinct. You should read through program curricula and objectives to determine what exactly you’ll study.
How Might My Masters in Ecommerce and Social Media Masters Program Be Structured?
In most cases, students pursue their master’s degree in social media and e-commerce over the course of two years of fulltime study. However, some MBA programs offer accelerated options that enable students to earn their degrees in one year of intensive study. The amount of time it takes you to earn your social media and e-commerce degree depends on your personal progress and the degree program.
To conclude their master’s level social media and e-commerce program, students typically take a comprehensive exam, complete a capstone project, or write and defend a thesis. Students might pursue their master’s in social media and e-commerce through on-campus, online, and hybrid formats.
What Knowledge or Skills Might I Develop in My Social Media Masters and E-commerce Program?
Depending on your Masters in Ecommerce and Social Media program, you may develop the following knowledge or skills in the areas of business and technology:
- Managing e-business technology
- Marketing using e-business technology
- Developing e-commerce and social media websites
- Writing and operating technical strategies
- Applying digital marketing and management techniques
- Navigating a global digital environment
Students may also develop their reading, writing, researching, and presenting skills at this master’s level of education.
Masters in Ecommerce and Social Media Masters Programs: What Is My Next Step?
Browse our listings to get a sense of what master’s degree in e-commerce and social media programs are available. (All of the programs you’ll find on gradschools.com are accredited.) Here you can find program information (sometimes including an outline of program curricula and objectives) and contact information to connect with programs directly. You can also narrow your search by format (online, on campus, or hybrid) or location (city, state, or country). Good luck and enjoy your Masters in Ecommerce and Social Media search!
Sources: [i] en.wikipedia.org/wiki/Social_media | [ii] en.wikipedia.org/wiki/E-commerce | [iii] en.wikipedia.org/wiki/Social_media
Liberty University Online
- Fairfield, CTFairfield, CT
Sacred Heart University
Part of Sacred Heart University's prestigious John F. Welch College of Business, the Master of Science in Digital Marketing Program fills a growing demand from employers for professionals educated in all aspects of digital marketing. This program covers...
- Irvine, CAIrvine, CA
The e-Business Management Concentration at Westcliff University is designed to integrate technology, business, marketing, and employability skills to prepare you for jobs in the burgeoning field of e-business.
- Ann Arbor, MIAnn Arbor, MI
University of Michigan
SI takes an interdisciplinary approach to the study of Information and provides an integrated understanding of human needs and their relationships to information systems and social structures. Our students and faculty create an academically diverse comm...
- Ypsilanti, MIYpsilanti, MI
Eastern Michigan University
- Adelphi, MDAdelphi, MD
University of Maryland University College
The Master of Science in Electronic Commerce (E-Commerce) degree program introduces participants to the critical competencies and skills needed to identify, develop, and implement e-commerce business strategies effectively in various types of organizati...
- San Francisco, CASan Francisco, CA
San Francisco State University
The MSBA program provides students with an in-depth understanding of the planning, development, and management of electronic commerce applications.
- San Francisco, CA
Loyola University Maryland
Loyola’s distinctive, online Emerging Media program will focus on new and emerging communication trends and technologies...
Whether you're an IT pro looking to expand your career options, an entrepreneur needing to reach an online market, or...
- Falmouth, INFalmouth, IN
National Graduate School Of Quality Management
The increasingly pervasive use of technology, and the burgeoning development of the Web has accelerated the need of senior leaders, executives, and fa...
- Livonia, MILivonia, MI
A unique academic degree that blends coursework and research to give students an overview of this emerging area of business.
- West Chester, PAWest Chester, PA
West Chester University of Pennsylvania
West Chester University's Technology & E-Commerce MBA offers an innovative curriculum that focuses on a wide range of technological issues facing busi...
The Master of Business Administration in E-commerce specialization by Ellis University applies economic principles to teach students how the Internet...
- West Lafayette, INWest Lafayette, IN
The MSECM focuses on management issues and the technology associated with doingbusiness on the Internet and the World Wide Web. This degree program ha...
The International Master of Business Administration of Stratford University aims to help managers gain a distinct advantage in...
Golden Gate University
Fully external and distance learning graduate programs in eCommerce to address the special needs of practitioners in the fields of management, marketing, education, and the nonprofit sector.
- Johnson City, TNJohnson City, TN
East Tennessee State University
The Digital Marketing MS focuses on the field of marketing in the digital environment with the emphasis on being current.
- Akron, OHAkron, OH
University of Akron
- San Jose, CASan Jose, CA
ISDI Digital University
Specially designed to prepare the next up and coming generation of digital professionals for work in company digitalization, management roles of digital areas, and the creation of new businesses based on the new digital ecosystem.
- San Jose, CA
New England College
Plug into today's social media outlets with an MBA in Digital & Social Media degree from NEC. 40 credits | Online | 2 Years...
- Teaneck, NJTeaneck, NJ
Fairleigh Dickinson University
The goal of the program is to provide graduate education that imparts a coherent body of managerial and technological knowledge centering on e-commerce.