Online Masters in ECommerce and Social Media programs might prove the perfect option for working professionals who want to learn how to develop, manage, and expand e-business and social spaces without having to set foot on-campus. Online programs offer a flexible and accessible way to learn about business and technology, especially as they relate to social media and e-commerce. Professionals who earn a master’s in e-commerce and social media online may learn how to use social media and e-commerce’s tools, platforms, and technologies to help businesses succeed.
Social media is a collection of tools that organizations and people use to create, share, and exchange information.[i] E-commerce is a component of e-business and social media that organizations and people use to trade products and services.[ii] Both depend heavily on technology and digital platforms for success. In online social media and e-commerce programs, especially at the master’s level, students may develop the advanced knowledge and skills they need to influence web-based technologies and deliver e-business solutions.
Students generally pursue one of two types of master’s in social media and e-commerce degrees: the Master of Science or the Master of Business Administration. Within these two designations, students may find many options. Some include:
Students might also pursue an MBA that emphasizes information systems or a Master’s of Science in Marketing or Management that emphasizes digital applications. In many cases, the subjects of social media and e-commerce reside under two broader subjects: technology and business, so students will rarely study social media or e-commerce without also studying broader aspects of these fields.
In general, online programs may mirror or at least mimic on-campus ones. If you pursue a social media or e-commerce MBA, you’ll likely study finance, management, marketing, and other areas of business, and learn how they relate to social media and e-commerce. You might also study broader aspects of business and other e-business applications. In your online MBA program, you might take classes in subjects such as:
These are just some examples of what you might study as you pursue your MBA in social media and e-commerce.
If you pursue a Master of Science in social media or e-commerce, you’ll likely explore subjects such as computer science, information systems, and information technology, and discover how you may use them to create and manage social media and e-commerce applications and platforms. Your emphasis in programs like these will likely be on technology with a secondary examination of how it applies and influences business. As you pursue your Master of Science in e-commerce and social media, you make take classes in subjects such as:
These are just some of the many subjects you might study as you pursue your M.S. in social media and e commerce degree.
In many cases, you’ll pursue your master’s degree through core and elective coursework. Depending on your program, your core classes will likely emphasize business or technology, and your elective courses will help you specialize your knowledge in areas of e-commerce and social media. In online programs, you’ll access your coursework through online platforms and engage with professors and classmates through digital forums and other social media. Because every program is distinct, you should analyze prospective programs’ curricula, objectives, and online methodologies to ensure they fit your needs.
Students typically study for two years fulltime to earn an MBA or M.S. in social media and e-commerce, although program lengths vary by school. In some cases, MBA programs offer accelerated versions that allow students to earn their advanced degrees in one year of intensive, fulltime study. How long it takes to earn your master’s in e-commerce and social media online depends on your personal progress and the program’s requirements (whether you may complete courses in your own time or must complete them alongside a cohort, for example).
At the end of your Online Masters in ECommerce and Social Media program, you’ll likely write a thesis, complete a capstone project, or take a comprehensive exam. The specific requirements will depend on the program’s intention and emphasis.
First and foremany, you’ll likely have an opportunity to develop knowledge and skills in navigating online platforms and technologies. For a professional committed to working in the field of technology, this could be a boon. Second, you may develop knowledge and skills specific to social media and e-commerce. For example, you may learn how to:
In certain Online Masters in ECommerce and Social Media programs, students may also develop advanced abilities to read, write, and research in the areas of business and technology.
Now is the perfect time to explore our Online Masters in ECommerce and Social Media listings to get a clearer sense of what you might study in online e-commerce and social media master’s programs. Our listings offer information about particular degrees and allow you to request more information. All of the programs you’ll find below offer accredited schools with online options at the master’s degree level. If you want to refine your Online Masters in ECommerce and Social Media search, you may use our search tool on your left to browse by location. Good luck!
Sources: [i] en.wikipedia.org/wiki/Social_media | [ii] en.wikipedia.org/wiki/E-commerce
Saint Leo University’s MBA in Social Media Marketing is centered on the rapidly evolving, data-driven business world in which we live.