California Camus Masters in ECommerce and Social Media Graduate Programs

Should you choose to earn your e-commerce and social media master’s degree on-campus, you may learn how to create, maintain, expand, and utilize e-business and social spaces while engaging in in-person and real-time interactions. You may also get to utilize on-campus resources such as libraries, study groups, and office hours. For many students, these boons of traditional bricks-and-mortar education make learning more interesting and accessible. Read below for more information on Camus Masters in ECommerce and Social Media programs.

As you pursue your master’s in social media and e-commerce, you’ll likely engage in a rich and dynamic exploration. You’ll have an opportunity to learn how social media, the collection of tools that people and organizations use to create, share, and exchange information in virtual networks and communities,[i] and E-commerce, the tools that entities use to trade products and services electronically,[ii] shape-businesses and help determine their success. 

Camus Masters in ECommerce and Social Media​ Programs

Many students who pursue a social media or e-commerce degree at the master’s level do so through one of two programs: a Master of Science program or a Master of Business Administration Program. The designations within these two types of programs are multifold. Some examples include: 

  • The Master of Science in E-Commerce Management or Marketing
  • The Master of Science in E-Business with an emphasis on social media
  • The Master of Science in Social Media with an emphasis on e-commerce
  • The Master of Science in Information Systems with an emphasis on e-commerce or social media
  • The Master of Science in Information Technology with an emphasis on e-commerce or social media
  • The Master of Business Administration (MBA) with an emphasis on social media or e-commerce

Students might also pursue a Master’s of Science in Management or Marketing and emphasize social media, e-commerce, or other digital applications. As you’re looking through these and other e-commerce and social media programs, keep in mind that they’re generally considered sub-components of business and technology. Therefore, you’ll likely find many social media and e-commerce programs housed in business and technology programs and departments.  

What Might I Study When I Pursue My Master’s in E-commerce and Social Media?

Your studies will depend on your particular program. If you opt to earn a Master of Science in a component of social media and e-commerce, you’ll likely study specific areas of business—such as marketing or management—and their digital components. You might also study specific areas of technology—such as computer science, information systems, and information technology—and their relationship to social media, e-commerce, and business. In your Master of Science Program, you might study subjects such as:

  • Introductory-level computer science
  • Programming techniques
  • E-commerce and e-commerce architecture  
  • Java
  • Client-server computing
  • Digital marketing, managing, and finance

These are just some of the subject you might explore when you pursue your Master of Science in social media and e-commerce.  

If you opt to earn your social media and e-commerce MBA, you’ll probably study business-related subjects, such as management, marketing, and sales, and explore their relationship to social media, e-commerce, and other digital applications. You might also study how businesses may use digital applications and platforms to expand and succeed. To earn your social media and e-commerce MBA, you’ll likely study subjects such as:

  • Database marketing
  • E-business (including marketing and management)  
  • Telecommunications
  • Information technology management
  • E-commerce and social media project management

These are just some of the plethora of subjects you could study in your MBA program.

How Might My Master’s in E-Commerce and Social Media Program Be Structured?

You’ll likely earn your e-commerce and social media master’s degree over the course of two years of fulltime, on-campus study, although program lengths vary by school. To do so, you’ll likely take classes in core and elective subjects. In your core classes, you may study business or technology depending on your degree. Through your elective courses, you may specialize your knowledge in areas of social media and e-commerce. The collective of your core and elective classes will give you a sense of how business, technology, and digital application influence, support, and enhance once another. 

Toward the end of your master’s program, you’ll likely complete a capstone project (such as a thesis) or take a comprehensive exam. The specific requirements in this area will depend upon your degree type and program objective.  

What knowledge or Skills Might I Develop in My Master’s in Social Media and E-commerce Program?

You may develop the following knowledge or skills or others in your on-campus e-commerce and social media master’s degree program:   

  • Managing e-business technology and marketing with e-business technology
  • Developing and managing e-commerce applications and platforms
  • Developing and managing social media sites
  • Monetizing social media sites
  • Writing technical strategies
  • Enacting technical strategies
  • Using digital marketing and management techniques
  • Navigating digital environments on a global scale 

Depending on your Camus Masters in ECommerce and Social Media program, you may also develop your business or technical acumen and learn how to read, write, and research at advanced levels. In Camus Masters in ECommerce and Social Media programs, you may become adept at communicating ideas in-person and in community settings.

The precise skills you might develop in your master’s in social media and e-commerce program depends on your specific program.

Camus Masters in ECommerce and Social Media​: What’s My Next Step?

Below, you’ll find a list of programs that offer social media degrees and e-commerce programs on-campus. You may visit specific programs to get a sense of their program curricula and objectives and request additional information. If you want to refine your search, you may use our search tool on your left to look for programs by city, state, or country. Enjoy your search for a perfect on-campus program!


Sources: [i] en.wikipedia.org/wiki/Social_media | [ii] en.wikipedia.org/wiki/E-commerce

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