Social media masters degrees and e-commerce programs help students develop the knowledge and skills necessary to develop, manage, and grow e-businesses and social spaces online (especially through the use of social media and e-commerce). Social media are the tools that companies, organizations, and people use to create, share, and exchange information in virtual networks and communities. These tools often depend on web-based technologies. E-commerce, or the electronic tools that entities use to trade products and services, depend on social media and other digital platforms for success. Both sets of tools have changed how businesses, organizations, and people communicate and exchange goods. Learn more about Masters in Ecommerce and Social Media Masters programs below!
To learn how to use and manage social media and e-commerce tools, platforms, and technologies, some professionals pursue a master’s in social media and e-commerce.
There are two types of master’s degrees in social media and e-commerce that students commonly pursue: the Master of Science and the Master of Business Administration.
These degrees might come in numerous forms. For example:
Students might also pursue a MBA Digital Marketing, or Master’s of Science in Marketing or Management with an emphasis on digital applications. The important thing to remember is that social media and e-commerce generally reside under two broader subjects: business and technology. Therefore, many master’s-level programs may emphasize-business or technology as they relate to social media and e-commerce.
Your specific courses depend on your particular program. Should you pursue a social media and e-commerce MBA, for example, you’re likely to study subjects such as finance, marketing, and management. You'll most likely learn how to apply social media and e-commerce to those areas. You might also study the history, present, and future of business and learn how e-business solutions (such as social media and e-commerce) help businesses succeed. The emphasis in MBA social media and e-commerce programs is typically on business. Students in MBA programs therefore complete a core curriculum based on business. These MBA programs also emphasize social media and e-commerce through elective studies. Their core or elective studies may cover subjects such as:
These are just some of the many subjects you might study in a social media and e-commerce MBA program.
Should you pursue a Master of Science in an area of social media or e-commerce, you’re likely to study the following subjects:
While you may study how social and e-commerce technologies relate to business, your emphasis will likely be on the technology itself. Students pursuing their Master of Science in an area of technology, e-commerce, and social media, may take courses in subjects such as:
These are just some of the many subjects you might study in an M.S. in social media and e-commerce degree program.
For the most part, students study subjects like these through a collective of core and elective courses. Core courses typically emphasize-business or technology. Elective courses typically emphasize areas of social media and e-commerce. However, every program is distinct. You should read through program curricula and objectives to determine what exactly you’ll study.
In most cases, students pursue their master’s degree in social media and e-commerce over the course of two years of fulltime study. However, some MBA programs offer accelerated options that enable students to earn their degrees in one year of intensive study. The amount of time it takes you to earn your social media and e-commerce degree depends on your personal progress and the degree program.
To conclude their master’s level social media and e-commerce program, students typically take a comprehensive exam, complete a capstone project, or write and defend a thesis. Students might pursue their master’s in social media and e-commerce through on-campus, online, and hybrid formats.
Depending on your Masters in Ecommerce and Social Media program, you may develop the following knowledge or skills in the areas of business and technology:
Students may also develop their reading, writing, researching, and presenting skills at this master’s level of education.