Just what is Digital Communication and Publishing? In this article we discuss the move to Digital Communication and Publishing and aspects of a career in Digital Publishing and Communication.
As technology improves, so too does society’s love for and use of it. More and more people are communicating digitally through text messages, emails, social media, and other digitally delightful devices and interfaces. Combine this desire to devote ourselves to the digital with the movement to simplify processes and care for the environment, and you’ve got yourself a society-wide move from paper to pixels and hence the birth of Digital Communication and Publishing.
Consistent with this increasingly expansive use of technology, publishers are making magazines, newspapers, books, and other traditionally printed texts increasingly available in digitally consumable formats. Customers are eating up those digital materials, and publishers are working to keep them fed.
For-profit businesses are also jumping on the fast-train to Digital Communication and Publishing by advertising, selling products, and providing services in digital formats. Even non-profits, historically dependent on printed materials to garner support, share news, and thank contributors, are transitioning to digital forms of communication.
In fact, many publishers, companies, and organizations committed to communicating with their customers are incorporating at least some digital communication and publishing elements in their marketing mix.
Why Make the Move to Digital Communications and Publishing
To remain viable and competitive, many businesses and organizations are translating their traditionally printed materials into more modern digital formats. Ultimately, they hope to save money, connect with new customers, deliver better products, and communicate more efficiently with a broader audience.
This move from print to digital means many businesses and organizations need help learning the lexicon of digital communication and publishing and incorporating it into their businesses.
Professionals in digital communication and publishing can support businesses in transition by bringing them up-to-date with the newest technologies. While many companies might be hesitant to take the leap, there are numerous good reasons to do so:
- First, digital communication is typically cheaper for organizations. For small businesses, non-profits, governmental agencies, and businesses interested in making a larger profit, “inexpensive” communication and marketing is an obvious choice.
- Second, the use of websites, blogs, and social media provide an accessible and user-friendly base for broader communication with more customers. Even publishing the same information through multiple formats and sources might enable companies to easily communicate with their existing and potential customers.
- Third, digital communication can happen immediately and quickly. Being able to cut out wait times for printed products and mail service will enable companies to act upon opportunities quickly and effectively.
These and numerous other reasons may be great ones for companies to go digital. As the trend to digitization continues, companies will need professionals to help make their digital existence a reality.
What do digital communications specialists and publishers do?
Digital communications specialists and publishers do a lot. To put it simply, they help businesses and organizations build structures to communicate effectively in online and digital formats. They do the same work traditional communications specialists and publishers do but with an eye on utilizing modern technology as effectively and efficiently as possible. Ultimately, they help businesses and organizations harness the power of the digital communications.