Marywood University

College of Creative Arts and Management

Communication Arts

Address:

2300 Adams Avenue

Scranton, PA 18509

United States

Phone:

1-570-340-6002

Fax:

1-570-961-4759

Program Information

Degrees Offered:

M.A. in Communication Arts, Certification, Pennsylvania Department of Education, Communication Arts, Non-Print Media (7-12)

Format: Campus

Program Description:

Marywood's M.A. in Communication Arts will prepare you to assume a leadership role in your chosen Communication-related profession. It is a broad-based program that covers a range of communication skills and careers.

The M.A. in Communication Arts consists of an 18-credit core and five 18-credit tracks.  A student selects one of the tracks in consultation with an advisor. The total degree program is 36 credits (18-credit core & an 18-credit track).

The department has also adopted an interdisciplinary approach to graduate education in light of the communications field interdisciplinary nature. Accordingly, specific program courses are offered in Education, Health, Business and Public Administration Departments. This will enable students to study computer applications and photography, health communication issues, management procedures, research and other specialized topics with academic and professional personnel who work in these fields. Some courses may also be taught through on-line delivery methods.

CORE COURSES

18 Semester hours

*New Communications Technology: Theory and Practice

*Research Theory OR *Leadership in Communications

*Professional Writing

*Public Presentation

*Internship

*Professional Contribution (thesis, project) or a comprehensive examination (O credit)

Elective; choose from:

*Film History

*TV Criticism

*Communications Law and Policy

*Media Production I (not open to students who select the Production track)

*Media Management (not open to students who select the Media Management track)

*Independent Study

*Health Communication

CONCENTRATIONS (Select one track with your adviser)

Concentration 1: Production

18 semester hours

*Media Production I

*Media Production II (Prerequisite: Media Production I)    

Elective; choose from:

*Advanced Media Production

*Video Editing   

*PC-Based Media Production

*Introduction to Theater Production

*Special Topics (Digital Filmmaking)

A suitable production course in another department may be substituted with the approval of the Chairperson.

Select one of the following sequences:

*Computer Aided Design I

*Computer Aided Design II

*Computer Aided Design III

OR

*Advanced Advertising and Illustrative Photography

*Advanced Color Photography

*Newspaper and Magazine Photography

Please Note: The student who selects sequence 2 must have undergraduate courses/ experience in advanced and color photography or may be required to take prerequisite undergraduate courses.

Concentration 2: Media Management

18 semester hours

*Media Management

*Media Promotion and Publicity

*Problem-Solving Methods for Modern Management

*Organizational Dynamics

*Ethics in Management

Elective; choose from:

*Financial Management in Public and Nonprofit Organizations

*Human Resources Administration and Personnel Systems

*The Grantsmanship Process

*Strategic Planning

*Administrative Law

Please note: A suitable management course in another department may be substituted with the approval of the Chairperson.

Concentration 3: Health Communication

18 semester hours

*Health Communication

*Leadership In Communications

*Media Management

*Health Care Systems Analysis

*Complementary Health Care

Electives: (3)

*Health Promotion

*The Grantsmanship Process

*Marketing of Health Care Organization

*Media Promotion and Publicity

*Administrative Law

*Epidemiology

Concentration 4: Interdisciplinary

18 semester hours

The student designs her or his own program in consultation with the faculty advisor. Sample concentration:

*Media Production I

*Media Production II

*Computer Aided Design I

*Media Management

*Problem-Solving Methods for Modern Management       

*Administrative Law

.

Accreditation:

Middle States Commission on Higher Education

Facts & Figures

Financial Aid: Yes

International Financial Aid: Yes

# of Credits Required: 36

Average Cost per Credit (Graduate): 750.00 USD

Classification: Master's College or University I

Locale: Small City

Size & Settings: 3,000-5,999

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