Winthrop University

Master of Business Administration – Sports Marketing & Revenue Generation


701 Oakland Avenue

Rock Hill, SC 29733

United States

Program Information

Degrees Offered:

Master of Business Administration – Sports Marketing & Revenue Generation

Format: Online

Program Description:

Winthrop University's online Master of Business Administration (MBA) program offers a concentration in Sports Marketing & Revenue Generation Concentration. This program gives you the tools to develop new revenue-generating, evidence-based strategies to grow all levels of sports’ programs — nonprofit, intercollegiate and professional.

You develop key skills in:
•    Branding and merchandising
•    Donor development and philanthropy
•    Event design
•    Data analytics
•    Digital media
•    Web streaming  

There is a need for strong organizational leaders in the sports industry who can drive growth within an ever-changing organization. Knowing how to pivot according to industry challenges, like decreased public funding, and opportunities, such as eSports, web-streaming and digital media — are tantamount to success.

The concentration in Sports Marketing & Revenue Generation leads to career titles such as:

•    Director of Donor Development and Philanthropy
•    Vice President of Sales Merchandising
•    Senior Manager of Digital Media

Experience a rigorous curriculum supported by dedicated faculty committed to your success. In this AACSB-accredited program, you will develop the capabilities and the confidence to solve today's toughest business challenges.

•    Academically Rigorous - Study core classes that build your expertise and skills while also including a focus on globalization, analytics, technology and communication.
•    High Quality - Learn from faculty who care about your success. Most of your classes will be taught by the same full-time faculty who teach our on-campus program.
•    Accredited - This program is among theonly 5% of MBA programs worldwide to receive AACSB accreditation. Learn in a curriculum held to a higher standard that assures quality, promotes excellence and fosters continuous improvement.
•    Supportive - Receive advising, career guidance and degree progression support throughout the program from the director of student services.
•    Convenient - Complete any prerequisite courses prior to beginning your degree through separate modules of a convenient online platform.

Financial Aid
Graduate students may be eligible for federal loans. To apply, students must submit a FAFSA using Winthrop's school code of 003456.

Eligibility Requirements
•    B.S. or B.A. degree from an accredited institution
•    Prerequisite(s) may be needed for students without a business degree
•    400 or higher GMAT score (GRE may be taken in lieu of GMAT)
•    GMAT waiver available for those that qualify

Start Dates

The MBA program has three starts a year, in August, January and May.


Commission on Colleges of the Southern Association of Colleges and Schools

Facts & Figures

Classification: Master's College or University I

Locale: Small City

Size & Settings: 6,000-9,999

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