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4199 Campus Drive #650
Irvine, CA 92612
MBA Marketing Concentration
This concentration prepares students with the knowledge and tools they need to be a marketing department director, manager, or officer. The program emphasizes the global aspects of marketing, the preparation of various specialized plans for marketing, sales, and advertising and the relationship between the marketing department and other departments of the firm.
Students must take three (3) courses, totaling 9 credit hours in the area of their concentration while in residence at Westcliff University.
BUS 605 Business Research Methodology- 3 credit hours
BUS 610 Consumer Behavior – 3 credit hours
BUS 611 Electronic Commerce Marketing Management – 3 credit hours
BUS 612 Market Research – 3 credit hours
BUS 652 Entrepreneurial Marketing – 3 credit hours
Financial Aid: No
Average Cost per Credit (Graduate): 375 USD
In State Tuition (per year): 9000 USD
Out State Tuition (per year): 9000 USD