West Virginia University

WVU Reed College of Media

Master of Science in Integrated Marketing Communications (M.S.I.M.C)


P O Box 6010

Morgantown, WV 26506

United States





Program Information

Degrees Offered:

Master of Science in Integrated Marketing Communications (M.S.I.M.C)

Format: Online

Program Description:

The Integrated Marketing Communications (IMC) master's program at West Virginia University teaches students to re-align their communications, seeing things the way the consumer sees them - as a constant flow of information from a variety of media. Graduates of the IMC program receive a practical, customized degree that is designed to equip them with the skills to emerge as leaders in the field. One hallmark of the IMC program is its learn-it-today, use-it-tomorrow focus. Students are able to take the knowledge they gain in the classroom and immediately apply it to the challenges in their professional lives. IMC students also benefit from studying under a diverse faculty-from marketing directors to academics to entrepreneurs-who are recognized leaders in their fields. These talented instructors are highly enthusiastic about sharing their expertise and experience with our students. The IMC program is also renowned for its flexibility. Because our coursework is offered completely online, no classroom attendance is required. In fact, most IMC students continue to work full-time while earning their degree. In addition, all IMC courses are asynchronous, allowing students to participate at anytime, from anywhere in the world. The Master of Science (M.S.) degree in Integrated Marketing Communications requires 33 hours of coursework, completed in 11 three-credit courses. The program's academic year consists of five nine-week terms: Early Fall (Aug. - Oct.), Late Fall (Oct. - Dec.), Early Spring (Jan. - March), Late Spring (March - May) and Summer (May - July). Most students take 1-2 courses per term, dedicating 12-15 hours of study per week to each course. Students generally can complete their degree in about 18 months.


The IMC program is accredited by the Higher Learning Commission and is offered by the WVU Reed College of Media.

International Student Requirements:

TOEFL scores required for international applicants

Facts & Figures

Financial Aid: Yes

International Financial Aid: Yes

# of Credits Required: 33

Classification: Doctoral/Research University—Extensive

Locale: Small City

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