West Virginia University

WVU Reed College of Media

Master of Science in Integrated Marketing Communications (M.S.I.M.C)


P O Box 6010

Morgantown, WV 26506

United States



Program Information

Degrees Offered:

M.S.- Integrated Marketing Communications

Format: Online

Program Description:

Rooted in the tradition of academic excellence of WVU, the Reed College of Media's Integrated Marketing Communications (IMC) graduate program has developed a national reputation for hands-on, industry relevant education.

The program is offered exclusively online with no on-campus classroom attendance required. The award-winning IMC curriculum currently has more than thirty online courses and is always evolving based on industry innovations and best practices. At the center of the curriculum are four core courses, which provide all students with a solid marketing communications foundation. The core is enhanced by a wide variety of specialty courses and more than twenty elective options that allow students to focus on individual areas of interest.

The WVU Reed College of Media online faculty are recognized leaders in their fields. These scholar-practitioners provide a carefully balanced blend of academic theory and practical skills. They teach our “learn-it-today, use-it-tomorrow” curriculum, which provides you with valuable, practical knowledge that can be immediately applied to your current career.

The IMC program is recognized nationally for its quality of instruction, flexible model and relevance to the industries it serves and was awarded the Online Learning Consortium's Program of the Year distinction in 2015. Most IMC students work full-time while earning their degree. All IMC courses are asynchronous, allowing students to participate at any time, from anywhere in the world. While no on-campus residency is required to complete the degree, the program hosts its annual INTEGRATE conference to provide students and faculty an opportunity to network and explore the latest innovations in the ever-changing IMC landscape. Information on the conference can be found on the IMC program's INTEGRATE webpage.

The program’s academic year consists of five accelerated terms: Early Fall (August–October), Late Fall (October–December), Early Spring (January–March), Late Spring (March–May) and Summer (May–July).

Due to the rigor of IMC program courses, students should register for no more than two courses in any IMC term. Most students who work full-time indicated that one to two course(s) per term is manageable. Students are encouraged to work with their advisor to select a course schedule that fits their life. Most students complete the master's degree in approximately two years.  However, University policy allows students up to eight years to complete a master's degree, and the IMC program model supports students in taking terms off as needed to balance their graduate studies with personal and professional obligations.

Those who wish to complete IMC coursework but either already have a master's degree or are not planning to pursue a full master's degree are invited to apply to the five-course IMC certificate program. 


The IMC program is accredited by the Higher Learning Commission and is offered by the WVU Reed College of Media.

International Student Requirements:

TOEFL scores required for international applicants

Facts & Figures

Financial Aid: Yes

International Financial Aid: Yes

# of Credits Required: 33

Classification: Doctoral/Research University—Extensive

Locale: Small City

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