The Data Marketing Communications (DMC) graduate program is offered exclusively online with no on-campus classroom attendance required. The DMC curriculum currently consists of 11 courses and is always evolving and changing to stay current with the industry. Students move through the program in 16 months as a cohort, taking the prerequisite course and the related Quantitative Assessment Exam, followed by eight core courses taken in thematically paired blocks, one elective and one capstone course.
In the WVU DMC program communications professionals learn how to integrate data and quantitative processes into their organizations to support key decision-making about communications initiatives. Students will earn a practical and in-demand degree to bridge the gap between data scientists and communicators and help their organizations reach their key audiences and stakeholders to reach their goals. Graduates of the DMC program will be able to meet employer needs by being literate in the many ways data can be utilized to support marketing communication decision-making.
The program is taught by a diverse faculty who are recognized leaders in their fields.
The program’s academic year consists of five accelerated terms: Early Fall (August–October), Late Fall (October–December), Early Spring (January–March), Late Spring (March–May) and Summer (May–July).
North Central Association of Colleges and Schools, The Higher Learning Commission