University of West Alabama

Master of Arts in Integrated Marketing Communications



Program Information

Degrees Offered:

Master of Arts in Integrated Marketing Communications

Format: Online

Program Description:

"Gain valuable skills for careers at the intersection of business, marketing and communications with our online Master of Arts in Integrated Marketing Communications degree. This program is the only graduate-level degree of its kind in the region and features a curriculum grounded in hands-on experience you can directly apply in the workplace. Coursework can be completed in just one year and uses open educational resources, so no textbooks are required. In addition, access to the Adobe Creative Suite is provided to all students free of charge, allowing you to use industry-standard tools to complete coursework.

Graduates of this program are prepared to work with clients in advertising and communications settings, as well as complete market research, determine target audiences and create effective multimedia work. Current employment hours may satisfy the internship requirement if you are working in the field.

This program is taught by expert faculty with relevant experience, in a fully online format designed to meet the needs of working professionals. When you earn your graduate integrated marketing communications master’s degree online, you’ll be prepared for leadership roles in marketing, communications, journalism, media, advertising, public relations, social media and more. You will also graduate with a comprehensive portfolio including a website, work samples and agency work experience."

Facts & Figures

Classification: Master's College or University I

Locale: Remote Rural Area

Size & Settings: 3,000-5,999

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