University of Southern California

Master of Science in Applied Psychology - Consumer Psychology


Waite Phillips Hall 3470 Trousdale Parkway

Los Angeles, CA 90089

United States



Program Information

Degrees Offered:

Master of Science in Applied Psychology - Consumer Psychology

Format: Online

Program Description:

From new technologies to new competitors, change has become business as usual for every organization in practically every industry. What is the key factor that largely determines if an organization is able to adapt to the times? It’s people. The University of Southern California’s online Master of Science in Applied Psychology program teaches the application of psychology in business, primarily in the fields of marketing, research and human resources. According to the Bureau of Labor Statistics, market research positions are projected to grow 41 percent from 2010 to 2020. USC’s Applied Psychology online program prepares students to make a transition in their career and explore opportunities in a variety of fields such as marketing, communications, advertising, public relations, social media, human resources management, organizational development, career coaching, recruiting, and more. Led by experienced industry professionals and backed by a tradition of educational excellence, the program is offered through the highly regarded Dana and David Dornsife College of Letters, Arts and Sciences. USC Dornsife is known for high-quality programs that foster close intellectual partnerships among students and distinguished faculty. Students gain a strong sense of engagement with the world and prepare for interdisciplinary opportunities in flourishing fields. Designed to teach students how to make data-driven business decisions and influence human behavior for the sake of the organization, the Applied Psychology online program offers concentrations in Consumer Psychology and Organizational Psychology, both identified as top occupational growth areas. If students prefer not to select one of the concentrations, they have the option to choose the elective courses that best fit with their career goals. Whichever path students choose, the skills-driven curriculum covers data analysis, decision making, organizational leadership and research. These are the skills that help students take a broad approach to their career development, further organizational goals and solve real-world problems. Why Choose Applied Psychology at USC? Exclusivity: USC’s program is the only online master’s degree in applied psychology from a top 25 institution. Accelerated Curriculum: The degree can be completed in as few as 16 months. Job Opportunities: The career outlook for those with a master’s degree in applied psychology is encouraging. The Bureau of Labor Statistics predicts a higher-than-average job growth rate for market research analysts, survey researchers, and related occupations; in fact, market research positions are projected to grow 41 percent through 2020 and related positions in social sciences could see 35 percent growth.


The University of Southern California and the Executive Master of Health Administration online program are accredited by the Western Association of Schools and Colleges (WASC). WASC, a 501(c) (3) organization, is recognized as one of the six regional associations that accredit public and private schools, colleges, and universities in the United States.

Facts & Figures

Financial Aid: No

International Financial Aid: No

Classification: Doctoral/Research University—Extensive

Loans Offered: Financial Aid is available Federal Student Loans. Applicants may apply by completing the FAFSA and applying code 001328. Several scholarships also available.

Locale: Large City

Size & Settings: 0-999

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