University of Maryland University College

Graduate School

Master of Science in Management: Marketing

Address:

N/A

Program Information

Degrees Offered:

Master of Science in Management: Marketing

Format: Online

Program Description:

The marketing specialization in the Master of Science (MS) in management program is designed for managers in the public-, private-, or nonprofit sectors who need to acquire customers for their products and services either internally, externally, or business-to-business. The program focuses on the theories and skills that managers need to know in order to attract customers. Topics include defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies, building customer satisfaction and retention, and facilitating communication successfully between the organization and the customer.

Accreditation:

Accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools (3624 Market Street, Philadelphia, PA 19104; phone 267-284-5000) and certified by the State Council for Higher Education for Virginia

Facts & Figures

Classification: Master's College or University I

Locale: Large Suburb

Size & Settings: 20,000-39,999

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