International Master of Business Administration (IMBA) - Marketing

The International Master of Business Administration of Stratford University aims to help managers gain a distinct advantage in their profession, whether they are in industrial, financial, global, government or non-profit institutions. To achieve this goal, Stratford University offers a broad-based program curriculum which hopes to strike a balance between technical training and practical problem-solving that is founded on current management theories and approaches. It is complemented by case analyses, company/industry studies, business games and other experiential learning methods. A conscious effort has been made to develop a curriculum responsive to the unique features of global environments. IMBA students engage in an intensive study in current management concepts and techniques through a core curriculum covering the functional areas in business as well analytical decision making. Students gain added functional expertise by selecting a specialization courses. The requirement for graduation is 54 quarter credits and normally takes 60 weeks (6 quarters) to complete. The IMBA in Marketing specialization requirements include Managerial Marketing and Market Research, Strategic Business Marketing and International Marketing Management.