The Path to a better future is right in front of you
West State Street
Saint Bonaventure, NY 14778
M.A. Integrated Marketing Communications
Master the strategic skills you need to successfully engage in a crowded media landscape.
Technology has flipped communication on its head. Brands no longer control how they engage with consumers; rather, consumers control how they engage with brands. If you aspire to be an extraordinary communicator in a crowded media landscape, the Master of Arts in Integrated Marketing Communications program at St. Bonaventure University Online can teach you how in as few as 12 months — just two, seven-week courses at a time.
Rather than teaching advertising, public relations, direct marketing and digital media as separate entities, the Integrated Marketing Communications program at St. Bonaventure University Online shows you how to strategically align these efforts to build positive and lasting relationships with consumers in the participation age. It also helps you build your personal brand and professional network with thought leaders around the world.
Master skills in critical thinking and analysis, business writing, marketing and communications. Show what you know with an integrated marketing campaign project. Graduate with proven skills to respond to challenges on the local, regional, national and international levels.
About the Integrated Marketing Communications Campaign Project
As part of your degree, you complete a comprehensive integrated marketing communication plan for an organization of your choice and present it to a mixed panel of professionals. This plan shows what you know to potential employers and includes an executive summary, market research, SWOT analysis, IMC strategy, IMC objectives, marketing strategy, audiences, creative brief, public relations, advertising, marketing and new media campaigns, campaign timeline and budget, ROI and campaign evaluation.
This integrated marketing communications degree is offered in seven-week terms, with two terms in each semester. You may complete this online program in two years part-time, or in one year full-time if you choose to take two courses during each seven-week term.
Electives (Choose two of the following):
Integrated marketing communications degree students may also take up to two courses offered through the Master of Business Administration (MBA) program as Integrated Marketing electives. The specific MBA courses that qualify as integrated marketing communications degree electives are determined and approved by the Integrated Marketing Communications program Director and the Director of the MBA program.
Classification: Master's College or University I
Locale: Remote Town
Size & Settings: 1,000-2,999