Splash Media University

Master Social Media


5010 Addison Cir

Addison, TX 75001

United States

Program Information

Degrees Offered:

Master Social Media

Format: Online

Program Description:

Master Social Media Certification

The Master Social Media Certification program is a 100% web-based training designed for anyone who wants an in-depth understanding about all components of social media. Our on-camera instructors explain how to market effectively with social media using the various platforms, discuss the importance of integrating social media with tradition marketing, plus offer real-life examples to demonstrate class objectives.   


Students will learn how to implement social media into any marketing plan by understanding the importance of creating a social media business plan, developing social media goals and objectives, as well as dive in specific social media platforms. The Master Social Media Certification includes access to each course in Splash Media U, opportunity to attend live online lectures with our instructors, homework that gives each student hands-on experience in social media, plus tests that will grade the student’s comprehension.


In addition to understanding how to market with Twitter, Facebook, LinkedIn, YouTube and Blogging, the Master Social Media Certification program the student will learn how to:


·         Apply social media rules of engagement for a business.

·         Develop a social media strategy for a business.

·         Develop goals and objectives for measuring social media success.

·         Apply methods and best practices for optimizing blog content and YouTube videos for search engine optimization (SEO).

·         Apply best practices for successful campaign management.

·         Interpret analytics and implement tactics to improve social media results.


Southern Association of Colleges and Schools Commission on Colleges

Facts & Figures

Classification: Not applicable

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