Southern Oregon University

Master of Business Administration with a concentration in Marketing

Address:

1250 Siskiyou Blvd.

Ashland, OR 97520

United States

Program Information

Degrees Offered:

Master of Business Administration with a concentration in Marketing

Format: Online

Program Description:

The Master of Business Administration with a Concentration in Marketing online program is designed to equip you with a solid foundation of business management skills with real-world marketing applications for use across the business spectrum, with an emphasis on preparing you for a range of roles in marketing.

The expert faculty at Southern Oregon University (SOU) will help deepen your knowledge of internal marketing, e-commerce, marketing channel management, pricing strategy, the use of GIS systems, and more. As a graduate, you will possess the skills and knowledge to pursue roles such as marketing manager, sales manager, brand manager, market research analyst, and media planner.

In the MBA with a Concentration in Marketing online program, you will:

  • acquire knowledge of industry trends such as one-to-one marketing, Internet infrastructure, digital technology, the potential for building powerful online communities, personalization, online advertising, brand-building, product development, online pricing, customer support, transaction processing, and fulfillment,
    cover the formulation of channel objectives and strategies, along with the appropriate tactics, policies, and practices,
    learn about inventory distribution and control, order processing, customer service, and the establishment of cost-effective transportation systems. Pricing strategy includes the rationale for setting prices for products at all points in the product life cycle, and
    apply geographic information to data and thus understand how that substantially changes and improves the ability to compile evidence, construct arguments, and therefore improve decision making.

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

Classification: Master's College or University I

Locale: Midsize Suburb

Size & Settings: 3,000-5,999

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