Southern New Hampshire University

MS Marketing w/conc in New Media and Communications

Address:

2500 N. River Road

Manchester, NH 03106

United States

Phone:

(603) 626-9100

Program Information

Degrees Offered:

MS Marketing w/conc in New Media and Communications

Format: Online

Program Description:

In the master’s in marketing, new media and communications concentration, you’ll examine how advances in media and technology have impacted the study of culture, relationships and messages. You’ll also investigate the practical aspect of various technologies of interest to become a more savvy marketing professional and critic of emerging media tools and resources.

This concentration will give you the chance to explore how interactive and social media have opened up myriad opportunities for individuals and businesses to create, manage and recreate their identity online. In addition, you’ll get to tackle the life cycle of a campaign, campaign management strategies, effective tracking and measurement, and the process of making modifications based on data analysis.

Accreditation:

New England Association of Schools and Colleges, Commission on Institutions of Higher Education

Facts & Figures

Classification: Master's College or University II

Loans Offered: Loans may be available. Complete the Free Application for Federal Student Aid (FAFSA). SNHU’s FAFSA code is 002580.

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