Purdue University

Master of Science in Communication: Integrated Communication & Advertising

Address:

610 Purdue Mall

West Lafayette, IN 47907

United States

Program Information

Degrees Offered:

Master of Science in Communication: Integrated Communication & Advertising

Format: Online

Program Description:

Create consistent, strategic, and effective messaging on international, national and local levels that involves key stakeholders from the organization. The degree is housed within the esteemed Brian Lamb School of Communication. You can complete the degree in just 10 courses in under 20 months. 

The Integrated Communication and Advertising concentration is comprised of 3 courses, 9 credits, designed to prepare leaders who work at the intersection of marketing, advertising, public relations and corporate communication for advanced management positions. The concentration provides practical experience in collaborating across organizational boundaries to develop messaging strategies that increase engagement.

Learning Outcomes 

By the end of the program you understand specifically how to:

  • Develop communication strategies that reflect the integration of marketing, public relations and advertising
  • Facilitate the development of communication plans 
  • Create advertising, marketing, and branding initiatives
  • Develop messages that increase engagement using persuasion theory and best practices 

Accreditation:

North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

Classification: Master's College or University I

Loans Offered: Loans may be available. Applicants may apply by completing the Free Application for Federal Student Aid (FAFSA). FAFSA Code: 001825

Locale: Large Suburb

Size & Settings: 0-999

Find Schools