The Path to a better future is right in front of you
1425 W. Lincoln Hwy
Dekalb, IL 60115
Master of Science in Digital Marketing
Manage the digital world’s challenges head-on with your Master of Science (M.S.) in Digital Marketing from Northern Illinois University. In our AACSB-accredited online program, you’ll acquire the skills and competencies at the leading edge of digital marketing — from search engine optimization to social media marketing, from campaign measurement to content marketing, and form mobile marketing to managing responsive websites. You will be prepared to earn several digital marketing certifications, grow your business and gain a sustainable advantage over your competition.
The 30-credit curriculum gives you first-class knowledge in search engine optimization (SEO), campaign measurement, website development and data visualization, social media, mobile and content marketing. The curriculum prepares you to earn several digital marketing certifications, including Google Ads, Facebook Blueprint, Hootsuite, Qualtrics, Tableau and more.
The digital marketing industry is expanding exponentially — with spends nearing $120 billion by 2021 and investment in display, social media, online video advertising, paid search and email marketing accounting for 46 percent of all advertising by 2021.1 Leverage this growing opportunity, lead the digital marketing initatives, secure and strengthen your role in positions such as:
Our online M.S. in Digital Marketing has the following admission requirements:
Classification: Doctoral/Research University—Extensive
Locale: Small Suburb
Size & Settings: 20,000-39,999