Today's global business environment is interconnected and interdependent, in many different ways, through technology, and international trade, via trade agreements, and so on. While globalization, or as some may argue regionalization, brings many benefits, it also brings many global challenges, such as the recent global financial crisis. These global challenges suggest that Marketing, for example, should be culturally responsive, that Multi-National Corporations (MNC) should think globally, but act locally, and while standardization principles are critical to organizational success, localization is a must to do business in a specific foreign country. Further, today’s global leadership must be aware of the challenges of doing business in foreign countries, due to their individual and different political, economic, socio-cultural, legal, and environmental systems. Additionally, researchers argue that the global dynamic stage for the 21st century is witnessing an economic and power shift from the developed countries to the emerging and developing economy nations. To minimize these challenges, MNCs must have an in-depth understanding of Emotional Intelligence (EQ), and Cultural Intelligence (CI). Further, they must avoid ethnocentrism and a self-reference criteria approach to doing business.
Therefore, this specialization prepares students with a unique perspective to these issues; by focusing theory and research of business practices on multinational and international organizations in meeting these global challenges. Further, this specialization provides students with comprehensive education and research techniques in cross-disciplinary subjects such as the international business environments, the global market environment, the cultural environment of global business, international strategic management, international business law and its environment, total quality management in international business, and so on, and through the application of rigorous and quality advanced qualitative and quantitative research methodologies, and problem-solving techniques. To this end, this specialization helps to prepare students for careers in international leadership and management, international marketing, international consulting and international trade; as well as prepares students for international teaching positions in post-secondary institutions of higher education at home or in a foreign country.
Northcentral University strives to enable students to make informed choices about their academic program selection by making disclosures to prospective students in a clear, timely, and meaningful way.
Financial aid may be available to those who qualify.
Northcentral University is regionally accredited by the WASC Senior College and University Commission (WSCUC). 985 Atlantic Avenue Ste 100, Alameda, CA 94501 510.748.9001, wascsenior.org. For NCU program disclosures visit ncu.edu/program-disclosures