Lasell University

Online Programs

Master of Science in Communication: Integrated Marketing Communication

Address:

1844 Commonwealth Avenue

Newton, MA 02466

United States

Phone:

1-617-243-2400

Fax:

1-617-243-2450

Program Information

Degrees Offered:

Master of Science in Communication: Integrated Marketing Communication

Format: Online

Program Description:

Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public. In the Integrated Marketing Communication concentration, you will develop skills and knowledge in public relations, promotions, and interpersonal communications to help companies build and maintain their brand, communicate their value, and advance their reputations.

The 36 credits of coursework includes:

  • 21 credits of the core MS in Communication curriculum
    9 credits of Integrated Marketing Communication concentration courses
    6 credits of Management or Communication electives
    Capstone internship, research project, thesis, or comprehensive examination

"The Master of Science in Integrated Marketing Communications (IMC) teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communication, you will be prepared to deliver a consistent, seamless, customer-first content experience across all channels.

This integrated marketing communications approach is being adopted by more companies because they can avoid duplication, take advantage of synergy among promotional tools and develop more efficient outreach to various audiences in a rapidly changing media environment.  This course will instill the knowledge and skills the market demands and set you apart from the competition."

Accreditation:

Lasell University is fully accredited by the New England Association of Schools and Colleges.

Facts & Figures

Financial Aid: Yes

International Financial Aid: No

# of Credits Required: 36

Average Cost per Credit (Graduate): 600 USD

Classification: Baccalaureate/Associate's College

Loans Offered: Students may apply for student loan resources by completing the Free Application for Federal Student Aid (FAFSA) and the Lasell University Graduate Student Application for Aid. School FAFSA code 002158.

Locale: Small City

Size & Settings: 0-999

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