1844 Commonwealth Avenue
Newton, MA 02466
Master of Science in Communication: Integrated Marketing Communication
Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public. In the Integrated Marketing Communication concentration, you will develop skills and knowledge in public relations, promotions, and interpersonal communications to help companies build and maintain their brand, communicate their value, and advance their reputations.
The 36 credits of coursework includes:
"The Master of Science in Integrated Marketing Communications (IMC) teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communication, you will be prepared to deliver a consistent, seamless, customer-first content experience across all channels.
This integrated marketing communications approach is being adopted by more companies because they can avoid duplication, take advantage of synergy among promotional tools and develop more efficient outreach to various audiences in a rapidly changing media environment. This course will instill the knowledge and skills the market demands and set you apart from the competition."
Financial Aid: Yes
International Financial Aid: No
# of Credits Required: 36
Average Cost per Credit (Graduate): 600 USD
Classification: Baccalaureate/Associate's College
Loans Offered: Students may apply for student loan resources by completing the Free Application for Federal Student Aid (FAFSA) and the Lasell University Graduate Student Application for Aid. School FAFSA code 002158.
Locale: Small City
Size & Settings: 0-999