Public relations professionals are responsible for upholding and, in many cases, shaping the outward image of a client or organization. They understand not only the foundational elements of communication, but also the importance of utilizing modern methods to engage a large-scale dialog.
The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.
During the course of the program and in preparation for your final thesis project, you’ll build a website and social channels from the ground up, fostering your own professional reputation and audience throughout the degree program.
Specialized courses include:
- Social Media Metrics and ROI
- Public Relations in a Digital World
- Reputation Management
- The Online Media Room
- Consumer Research Analysis