Fairleigh Dickinson University

Master of Science in Digital Marketing



Program Information

Degrees Offered:

Master of Science in Digital Marketing

Format: Online

Program Description:

Enhance Your Skills. Advance Your Career with FDU's Digital Marketing Online Degree Program!

Technological advancements are changing the way we live and consume information. Increasingly, consumers are utilizing digital and social platforms to both acquire and share experiences with products and services. This consumer generated “buzz” is playing a crucial role in how individuals are making consumption related decisions. The persuasive power of traditional marketing channels is being diluted and marketers are scrambling to both understand and influence today’s tech-savvy customers, who have the power to research information and seek out the opinions of friends and relative (and sometimes strangers).   Spending on digital marketing is rising with 80% of companies planning to increase their digital budget with digital ads estimated to make up 41.4% of total media ad expenditures by 2019.     

Fully Online

Above all, the program is fully online. Students will be able to access course materials, complete and submit assignments, participate in discussions with professors and students from anywhere and at anytime that is convenient for you – all you need is an electronic device and an internet connection.

Degree Requirements

Our MS program in Digital Marketing is a 30-34 credit, cohort program. After completing a set of foundation courses (that may be waived based on prior academic training), students will be required to complete a core curriculum in Digital Marketing. Following this, students will immerse themselves in specialized elective courses. The program culminates in an experiential learning module.

Foundation Module (4 Credits)

Courses in this module will cover fundamental concepts in marketing that may be waived based on prior academic preparation, reducing the degree to 30-credits. To learn about the waiver policy, and to see if you qualify, please click here.

  • MKTG5012 Marketing Principles (2 credits)
  • DSCI5012 Statistical Data Analysis (2 credits)

Digital Marketing Core (14 Credits)

The following courses are each 2 credits:

  • MKTG6012 Marketing Strategy
  • MKTG6111 Digital Marketing Strategies
  • MKTG6112 Social Media Strategy
  • MKTG6113 Mobile Marketing Strategies
  • MKTG6602 Marketing Research
  • MKTG6603 Consumer Behavior
  • MKTG6605 Marketing Communications

Enrichment Courses (12 credits)

  • MKTG6614 Search Engine Optimization and Advertising
  • MKTG6615 Email and Database Marketing
  • MKTG6616 Content Marketing
  • MKTG6617 Web Analytics

Capstone Experience (4 credits)


Facts & Figures

Classification: Master's College or University I

Locale: Large Suburb

Size & Settings: 6,000-9,999

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