Eastern Michigan University

Extended Programs and Educational Outreach

Integrated Marketing Communications



Program Information

Degrees Offered:

Integrated Marketing Communications

Format: Online

Program Description:

A cohesive message. A clear identity. A unified and recognized brand. All are goals central to the success of any business, yet few individuals possess the across-the-board knowledge needed to lead their organization in truly comprehensive integrated marketing campaigns. Through the Master of Science in Integrated Marketing Communications program, you will gain a solid understanding of how IMC utilizes advertising, sales promotion, public relations, the Internet and direct marketing to work together as a unified force. You will gain a competitive edge when searching for top jobs in your field, when changing careers, or in your ongoing efforts to advance your career with your current employer. Through our unique five-semester schedule, you are able to earn the M.S. IMC degree in two-years. The program is available entirely online so you can complete the coursework on your own personal schedule. Today, IMC graduates have a competitive advantage when searching for high-paying jobs as marketing consultants, client-side marketing and management strategists, agency executives, entrepreneurs, corporate communication directors, investor relations directors, brand managers and more. IMC graduates will find career opportunities in: Brand Management, Corporate Communications, Advertising, Public Relations, Direct Marketing, Sales Promotion, Consulting, Investor Relations, Marketing Research, Human Resources, Media Planning, and Marketing Communications

International Student Requirements:

Applicants whose native language is not English must demonstrate English language proficiency by submitting an official score report from either the Test of English as a Foreign Language (TOEFL), International English Language Test System (IELTS), or the Michigan English Language Assessment Battery (MELAB). Scores must be sent by the testing service directly to the University.

Facts & Figures

Classification: Master's College or University I

Locale: Fringe Rural Area

Size & Settings: 20,000-39,999

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