Concordia University Chicago

MBA, Digital Marketing Specialization

Address:

7400 Augusta St

River Forest, IL 60305

United States

Program Information

Degrees Offered:

MBA, Digital Marketing Specialization

Format: Online

Program Description:

The future of marketing is undeniably digital. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. Marketing budgets are increasingly shifting from traditional marketing and advertising to digital as mobile, social media and video spending continue to increase and change the face of the media market.

Learning Objectives


Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.

Specialization Outcomes

  1. Synthesize concepts from various business disciplines to develop effective digital marketing strategies and strategic plans.
  2. Develop a refined management and leadership framework to evaluate ethical issues in digital marketing and social media strategies.
  3. Understand current developments in social media, the potential impact on marketing strategies, and selection of appropriate information technologies to develop business solutions and improve performance.
  4. Integrate a global interconnectedness perspective into a business philosophy and practice.


Career Possibilities

  • Digital Content Marketing Manager
    Director of Digital Marketing Strategy
    Digital Brand manager
    Digital Marketing Consultant
    VP of Global Digital Marketing Programs

Accreditation:

The Higher Learning Commission and a member of the North Central Association (www.ncahlc.org)

Facts & Figures

Classification: Master's College or University I

Size & Settings: 3,000-5,999

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