Interested in developing your marketing leadership skills?
This program provides students with the opportunity to build the skills needed to make critical marketing decisions for international, multinational, and domestic markets. Colorado Technical University offers a Master of Business Administration-Marketing degree accredited by the Accreditation Council for Business School Programs (ACBSP) CTU’s MBA programs received Tier One North American MBA School and Top Ten Global Online MBA School rankings from CEO Magazine in 20171 and are ranked among U.S. News & World Report’s 2017 best online programs.2
Explore core business skills as well as marketing research, international marketing, e-marketing, and customer relationship management skills.
The MBA— Marketing program is designed to prepare you to:
· Analyze and understand data and trends
· Develop marketing plans including pricing, product placement, and promotion
· Know how to perform consumer/customer analysis
· Understand distribution strategies
Concentration courses include Marketing Research Methods, Marketing in the Digital Age, International Marketing and a capstone course where you will be expected to run and lead a simulated $100 million business in a safe environment. This simulation is rigorous and involves research and development, marketing, production and finance as well as team and leadership skill development.
Online classes begin every 8 weeks. Learn more.
1 CEO Magazine, http://www.coloradotech.edu/about/awards
2CTU programs are ranked among U.S. News & World Report’s 2017 best online programs. https://www.usnews.com/education/online-education/colorado-technical-university-126827
Colorado Technical University is accredited by the Higher Learning Commission and a member of the North Central Association.
Must have a Bachelor's degree to apply. *Not all programs are available to residents of all states. Admissions staff will advise prospective students of any specific limitations for their states.