The Path to a better future is right in front of you
School of Education and Human Services
Master of Science
The Sport Product Development program emphasizes product and market strategy across six focused segments within the sporting goods industry: competitive team sports, extreme sports, fitness, individual sports, indoor games, and outdoor recreation sports. The 33 credit hour program is offered fully online and includes a six-credit internship. After completing six core courses, students choose an area of specialization to complete their degree.
START FALL 2018
Start your degree this fall, with the following two courses:
Sport Product (3 credits)
This core class focuses on understanding the athlete and consumer insights that drive global markets. It emphasizes the tactical process of creating sport products including innovation, design, development, merchandising, testing, commercialization, costing and manufacturing. The course covers go-to-market approaches including pricing, discounting, marketing, allocations, sales, and retailing.
New Venture Planning (3 credits)
Student and student teams engage in customer discovery and brand strategy along with an assessment of innovative market opportunities and business requirements for the product creation process. Students gain the key insights needed to build effective brand strategies.
Both courses are offered fully online. Classes begin August 27th, 2018.
Financial Aid: Yes
International Financial Aid: No
# of Credits Required: 33
Average Cost per Credit (Graduate): $820 USD
Classification: Master's College or University I
Locale: Large City
Size & Settings: 3,000-5,999