California Baptist University

Master of Arts in Public Relations

Address:

8432 Magnolia Ave

Riverside, CA 92504

United States

Program Information

Degrees Offered:

Master of Arts in Public Relations

Format: Online

Program Description:

The Master of Arts in Public Relations (MAPR) equips students with critical thinking and professional practice skills while challenging them to integrate biblical thought with contemporary cultural concepts.

Graduates of the online Master of Arts in Public Relations will exhibit creativity, confidence, and competence as they research, plan and implement action, communicate effectively and evaluate campaigns as needed to accomplish successful public relations efforts.

The demand for highly skilled, master’s level public relations practitioners, communications directors and effective leaders who possess superb communications skills and the education to inform and guide their efforts continues to grow. These employees get invited to the boardroom table, providing strategic planning, reputation management, and positioning, branding and long-term marketing communications/public relations.

Public relations practitioners who hold a Master’s Degree are well educated in business, public relations and communication theories and are tech savvy. They communicate with credibility, relevance and impact. They are standard bearers of ethical communications—champions of accuracy, truth and integrity as they lead the field. The Master of Arts in Public Relations program at CBU Online not only prepares students in the traditional core of corporate communication/reputation management, internal and executive communication responsibility, community relations and issues management, but includes a strong emphasis on social media direction and gaining valued skills in measuring return on investment.

Consistent with the University student outcomes, upon completion of the Master of Arts in Public Relations degree, graduates will be able to:

  • Research, analyze and synthesize data regarding various audiences involved in strategic public relations campaigns. 
  • Effectively use traditional and social media platforms to oversee the planned action; including media relations, social media communications in public relations campaigns
  • Evaluate various components of public relations efforts to determine the success and the modifications needed to achieve the goals of the campaigns.
  • Demonstrate an understanding of the history and theories of public relations. 
  • Analyze and synthesize legal, social, and ethical public relations practices.
  • Analyze integrated marketing and communication programs according to industry standards.
  • Synthesize concepts and theories involving public relations leadership and management.
  • Identify communications concepts related to public relations campaigns and strategies.
  • Demonstrate understanding and synthesis of international public relations including the historical perspective and practical application of public relations in this age of globalization.

Accreditation:

Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges

Facts & Figures

Classification: Higher Education Institution (Not Carnegie Classified)

Size & Settings: 3,000-5,999

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