California Baptist University

Master of Arts in Public Relations

Address:

8432 Magnolia Ave

Riverside, CA 92504

United States

Program Information

Degrees Offered:

Master of Arts in Public Relations

Format: Online

Program Description:

The online Master of Arts in Public Relations degree program (MAPR) equips students with critical thinking and professional practice skills while challenging them to integrate biblical thought with contemporary cultural concepts.  Graduates of the online Master of Arts in Public Relations degree will exhibit creativity, confidence, and competence as they research, plan and implement action, communicate effectively and evaluate campaigns as needed to accomplish successful public relations efforts.

The demand for highly skilled, master’s level public relations practitioners, communications directors and effective leaders who possess superb communications skills and the education to inform and guide their efforts continues to grow. These employees get invited to the boardroom table, providing strategic planning, reputation management, and positioning, branding and long-term marketing communications/public relations.

Public relations practitioners who hold a Master’s Degree are well educated in business, public relations and communication theories and are tech savvy. They communicate with credibility, relevance and impact. They are standard bearers of ethical communications—champions of accuracy, truth and integrity as they lead the field. The online Master of Arts in Public Relations degree program at CBU Online not only prepares students in the traditional core of corporate communication/reputation management, internal and executive communication responsibility, community relations and issues management, but includes a strong emphasis on social media direction and gaining valued skills in measuring return on investment.
 

Accreditation:

Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges

Facts & Figures

Classification: Higher Education Institution (Not Carnegie Classified)

Size & Settings: 3,000-5,999