Strategic communication encompasses the practices of public relations and health communication, and is designed to help various kinds of organizations (for-profit corporations, healthcare, education, sports, government, social service, etc.) accomplish their goals. Courses in this sequence examine organizational problems in areas such as marketing, employee relations, community relations, etc., and then draw upon communication and social science theories to find creative communication solutions to these problems. By drawing on a base of theoretical knowledge and developing students written and oral communication skills, this sequence prepares students to enter public relations and health communication fields where they can work in either agencies or in organizations that have a formal communication function. Typical entry-level job titles include communication liaison, campaign manager, account coordinator, media buyer, assistant account executive, copywriter, public relations specialist, special events coordinator, sports information specialist, public affairs or public information specialists
Accredited by the Southern Association of Schools and Colleges.
Facts & Figures
Classification: Baccalaureate College—General
Locale: Small City
Size & Settings: 3,000-5,999