St. Bonaventure University
School of Journalism and Mass Communication
Integrated Marketing Communications
MA - Integrated Marketing Communications
St. Bonaventure University is one of only a handful of schools in the United States that offers a graduate program in Integrated Marketing Communications.
Our program was one of the first, and it continues to attract top-notch students from across the country.
Integrated Marketing Communications is an innovative way of looking at business communications. It coordinates and integrates the various marketing communication tools within a company into a seamless program in order to maximize the company's message in a cost-effective manner.
Its aim is to optimize the impact of persuasive communication by coordinating such elements of the marketing mix as advertising, public relations, business communications, promotions, direct marketing, package design, and e-commerce.
IMC graduates are consistently in demand at companies large and small because they know how to successfully execute marketing strategies.
Our graduates work in a wide range of fields, from health care to casino marketing, and from agency to freelance settings.
Middle States Commission on Higher Education
Facts & Figures
Classification: Master's College or University I
Locale: Remote Town
Size & Settings: 1,000-2,999