St. Bonaventure University

School of Journalism and Mass Communication

Integrated Marketing Communications


West State Street

Route 417

Saint Bonaventure, NY 14778

United States



Program Information

Degrees Offered:

MA - Integrated Marketing Communications

Format: Campus

Program Description:

St. Bonaventure University is one of only a handful of schools in the United States that offers a graduate program in Integrated Marketing Communications. Our program was one of the first, and it continues to attract top-notch students from across the country. Integrated Marketing Communications is an innovative way of looking at business communications. It coordinates and integrates the various marketing communication tools within a company into a seamless program in order to maximize the company's message in a cost-effective manner. Its aim is to optimize the impact of persuasive communication by coordinating such elements of the marketing mix as advertising, public relations, business communications, promotions, direct marketing, package design, and e-commerce. IMC graduates are consistently in demand at companies large and small because they know how to successfully execute marketing strategies. Our graduates work in a wide range of fields, from health care to casino marketing, and from agency to freelance settings.


Middle States Commission on Higher Education

Facts & Figures

Classification: Master's College or University I

Locale: Remote Town

Size & Settings: 1,000-2,999

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