Pace University

Lubin School of Business

Social Media and Mobile Marketing, MS


One Pace Plaza

New York City, NY 10038

United States



Program Information

Degrees Offered:

Social Media and Mobile Marketing, MS

Format: Campus

Program Description:

Social media and mobile technology are transforming the way customers and firms interact. This transformation is compelling market managers to develop new skill sets. The Lubin MS in Social Media and Mobile Marketing is designed for marketing managers, advertising executives, IT professionals, and strategic managers who seek to develop their skills in integrated marketing communications to enhance conversations with customers. The program integrates digital and traditional media to position firms for effective communication strategies considering the impact new media has on the marketplace. Through the MS in Social Media and Mobile Marketing you will learn specialized skills enabling you to: •Communicate effectively using appropriate digital marketing terms •Segment and target markets for social media and mobile strategies •Examine the advertising industry and understand the interaction of key media elements •Plan effective strategies for integrated communications using traditional and new media •Integrate digital campaign strategy with firm objectives, brand strategy, and media plans •Develop campaign strategies for firms and recommend appropriate implementation •Track and measure campaigns using various metrics and techniques for communications evaluation


Pace University is chartered by the Regents of the State of New York and accredited by the Middle States Association of Colleges and Secondary Schools. The Lubin School's baccalaureate, master's and doctoral degree programs in business, as well as the accounting program, are accredited by AACSB International - The Association to Advance Collegiate Schools of Business, the premier accrediting organization for business schools in the world. Fewer than two percent of business schools internationally currently have this dual accreditation from AACSB.

International Student Requirements:

Students who earned a bachelor's degree in a country where English is not the official language and for whom English is not their first language must submit scores from the TOEFL, or International English Language Testing System (IELTS) that are no more than two years old. Minimum TOEFL scores: 600 (paper-based version), 250 (computer-based version), 100 (Internet-based version) Minimum IELTS score: 7.5

Facts & Figures

Financial Aid: Yes

International Financial Aid: Yes

# of Credits Required: 30

Average Cost per Credit (Graduate): $1,035 USD

Classification: Doctoral/Research University—Intensive

Locale: Large City

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