School of Professional Studies
70 Washington Square South
New York City, NY 10012
Master of Arts in Graphic Communications Management and Technology
The M.A. in Graphic Communications Management and Technology is a cross-disciplinary leadership program designed for individuals who are interested in combining management skills, creativity, and the use of leading-edge technologies to positively impact an organization’s bottom line. As a student enrolled in this program, you will gain theoretical expertise and develop your critical thinking, while acquiring practical skills that can directly be applied to the world of graphic communications media. The program allows you to customize your study based upon your interests and your professional goals. Topics include: executive leadership; entrepreneurial thinking; finance; human resource management; global marketing; campaign initiatives from concept through completion; managing the media mix; selling and buying communication media products; quality management; and strategic management of technologies.
The M.A. in Graphic Communications Management and Technology at NYU-SCPS is a management-driven degree that provides a unique approach to exploring the many stages of the graphic communications process by linking education with innovative business leadership. As a graduate student in our program, you build expertise in both management practices and the utilization of technology, while acquiring the knowledge you need to lead and to manage in an increasingly global environment.
Classification: Doctoral/Research University—Intensive
Locale: Large City