Graduate Certificate:Strategic Public Relations and New Media

The role of the communication specialist is rapidly expanding. The U.S. Bureau of Labor Statistics named public relations one of the 10 fastest-growing professions between now and 2015.* Prospective students looking to start a career or change their current one could take advantage of the growing opportunity available in the communication field.

New media technologies have had a revolutionary impact on the field and practice of public relations. The Strategic Public Relations and New Media Certificate prepares students to develop and execute strategic public relations campaigns that integrate traditional and new media strategies and tactics. As emerging technology continues to affect the way public relations is practiced today, communication professionals with experience in this area will be valuable assets to any organization.

Public relations professionals must develop a range of strategic planning skills and are expected to be expert communicators. Public relations courses at Monmouth are designed to teach public relations theory and its practical application. Experiential education is a key component to a Monmouth education, and to that end, the CPC program has enhanced its offerings by requiring learning outside of the traditional classroom.