Franklin Pierce University

Franklin Pierce University

MBA in Sports Management


24 Airport Road


Lebanon, NH 03784

United States

Program Information

Degrees Offered:

MBA in Sports Management

Format: Campus

Program Description:

Graduates of the Master of Business Administration (M.B.A.) in Sports Management program at Franklin Pierce University are prepared to successfully manage and lead in a wide array of sports-related settings: professional and amateur sports organizations, intercollegiate athletics, sports and recreation marketing and public relations firms. Students can focus on the business management of sport-specific organizations, operation of sport facilities or the development of sport merchandising programs. This dynamic program is enhanced by the guidance of an impressive industry advisory board with high-level representatives from the Boston Red Sox, New Hampshire International Speedway, other sports venues, and key sports business leaders. The board is capable of providing students with significant networking opportunities leading to access to professional sports teams and raceways, multinational businesses and the entertainment industry. All students will participate in either an internship or actionbased research project toward the conclusion of their program to provide immediate access and experience in their chosen field. The M.B.A. in Sports Management is designed to meet the needs of busy, working adults. Students can enroll year-round; classes are presented in multiple formats for maximum flexibility. Hybrid classes (a combination of classroom and online learning) are offered on weekday evenings at several centers throughout New Hampshire and online classes are accessible 24/7 from any location with Internet access. This degree can be completed 100% online, if desired. Graduates of the Franklin Pierce University M.B.A. program will develop the abilities to: • Understand classic leadership theory, and analyze diverse organizational cultures from different frames of reference. • Articulate their concept of leadership and management to advocate for and affect meaningful change, and demonstrate their skills as leaders. • Apply knowledge, values, disposition and critical thinking skills to business environments. • Identify, gather, organize, interpret and synthesize information, making use of an expert body of knowledge to become competent problems solvers and decision makers. • Communicate persuasively and coherently using oral, written and electronic methods. • Recognize ethical dilemmas in the business environment. • Use valid and reliable quantitative and qualitative methods of inquiry and decision making. • Understand, analyze and employ data and results of financial statements and reports. Program Outcomes Upon successful completion of the program, graduates in Sports Management will achieve these additional M.B.A. outcomes: • A broad and extensive knowledge of sports management facilities issues, systems and interrelationships. • Practical oral and written information skills required for effective communication within a sports organization and institutional structure. • The ability to assess human resource needs within and outside sports organizations to develop effective strategies for recruitment, retention and organization development. • The leadership skills to develop an effective understanding of business in a sports environment and to engage in short- and long-term successes. • The ability to develop and apply computer and media technology skills to integrate and market sports facilities programs. • The business foundation to engage in effective short and long range strategic planning and execution within the sports industry. Program Advisory Board The M.B.A. in Sports Management program has an impressive, external advisory board capable of providing students with significant networking and internship opportunities. Through these experiences, students can gain access to professional sports teams, raceways and major sports facilities, multinational businesses and the entertainment industry.


Accredited by NEASC (New England Association of Schools and Colleges) Standards: Each of the eleven Standards articulates a dimension of institutional quality. In applying the Standards, the Commission assesses and makes a determination about the effectiveness of the institution as a whole. The institution: has clearly defined purposes appropriate to an institution of higher learning; has assembled and organized those resources necessary to achieve its purposes; is achieving its purposes; has the ability to continue to achieve its purposes.

International Student Requirements:

Same as Domestic students, plus English language competency

Facts & Figures

# of Credits Required: 40

Average Cost per Credit (Graduate): 565 USD

In State Tuition (per year): 13560 USD

Out State Tuition (per year): 13560 USD

Classification: Baccalaureate College—Liberal Arts

Locale: Fringe Rural Area

Size & Settings: 1,000-2,999

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